Online Marketing for Franchise Businesses

Franchisors approach online marketing in many different ways. How can a franchisee get the most from online marketing? Make sure, when you choose your franchise business opportunity, that you have a plan for online marketing—and that the franchise you choose works with that plan.
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What is a Website Conversion?

Without conversions a website is just a brochure. And what often happens to brochures? Sometimes they’re picked up and result in a call, but most of the time they get a single glimpse and then they’re tossed in the trash and are never looked at again. Don’t let that be your website.
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The Biggest Content Marketing Mistake Brands Make Today

Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
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EZ Tips: Web Writing 101

There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
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The Legal Side of Your Website

Understanding what information your website needs to legally provide for visitors is important for website administrators and business owners. Failing to offer the necessary information to customers and site visitors can put your organization in a legal bind.
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Why It’s Important to Make People Love Your Brand

People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.
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Is eCommHub for You?

One great feature of eCommHub is that the service easily integrates with your existing online store. Compatible with popular ecommerce platforms such as Shopify, Magento, BigCommerce, Amazon, eBay, Volusion, 3dcart and more, the software even enables you to integrate multiple storefronts with the same account so that you can easily manage all of your online stores in the same place.
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3 Questions Answered About eCommerce Conversion

Do you have a lot of online visitors but few buyers? The problem may be that your website is not optimized for customer conversion. This article highlights three key questions to keep in mind when reviewing your website for possible customer conversion issues. It also suggests possible remedies.
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