Posts Tagged ‘Website’
Is Your Website a Novelty or a Utility?
If you’re a small business owner who has put off committing to a website, the time has come to build one. If you have a website that is operating more like a novelty than a utility, the time has come for a redesign.
Read More 4 Ways Google Analytics is Failing You
Analytics are meant to tell a story. And at the end of the day, Google Analytics is a great tool for an overview of metadata, but it doesn’t provide any explanation of where any of those numbers came from.
Read More What is a DDos Attack, and How Can I Protect My Business?
Are you aware of the latest threat to your online business? It goes by the innocuous sounding name of DDoS. As yet, nobody has figured out how to protect society from this new evil. Like car theft, it doesn’t affect you every day, but when it does, it causes dramatic (and traumatic) disruption and loss.
Read More How the Internet Has Shifted Commerce into High Gear
With eCommerce sales on track for a 20% growth up to $1.5 trillion in 2014, it’s safe to say that the Internet has revolutionized the way we do business. Through the power of the web, a small business owner can reach entire countries, or, with the right logistics, the entire planet, using a single website.
Read More #1 Explainer Video: Because 1 Minute of Video is Worth 1.8 Million Words
It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words.
Read More You’re Blogging It Wrong: 5 Common Content Mistakes
We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.
Read More Consumer Psychology and eCommerce Checkouts
eCommerce has changed the way companies connect with customers and market goods. In the online world, shoppers form opinions, assess value, and make buying decisions without any first-hand experience of the items they are paying for.
Read More New Website? 10 Crucial Things to Ask Yourself First
What do you want to accomplish and what does a visitor to your site want to accomplish? Get clear on this and then design your site to provide them what they need, which in turn leads to your getting what you need.
Read More 3 Tasks Every Small Business Should Outsource to Save Money
Many small business owners hold themselves back from outsourcing because they have doubts. Can I trust people outside my company? Will they accomplish what I want the way I want to do it? Why pay someone else to do it if I can do it myself?
Read More What Your Website Says About You
Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90’s-early 00’s (think HTML, primitive flash, gradients!), then that’s a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
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