Posts Tagged ‘Video’
Benefits of Video Marketing for Small Businesses
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.…
Read MoreWhat Are the Top Video Marketing Trends in 2016?
In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and preference, and people want products and services that fit into their busy lifestyles. The days of mass television watching and rigorous timetabling seem to be coming to an end. Technology is…
Read MoreThe Power of Video Marketing
There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However, despite these staggering numbers, only a small amount of US based small businesses use YouTube; only 9% according to an…
Read More3 Buyer Questions Your Testimonial Video Should Answer
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. Many companies are beginning to realize the benefits of video marketing and are turning their marketing budgets toward this highly effective medium. If you’re thinking about investing…
Read More4 Affordable Video Conferencing Solutions for Your Small Business
When it comes to video conferencing, which is the best video conferencing tool for your business and remote teams? There is a large variety of options available that serve different needs, so here is a series of category winners that provide the most value for the services you probably need: Go To Meeting Available in…
Read More5 Ways to Keep People on Your Website
Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your website, the greater chance you have to make money from…
Read More4 Ways to Promote Your Business on Snapchat
You may find yourself wondering if there’s a place for your small business on Snapchat. Snapchat is a great place for small businesses, especially if your business targets young people. Today Snapchat is used daily by more than 100 million users and is easy to use. It allows users to mix photographs and videos, and…
Read MoreThe Story of Content: Focus on Your Customers
I came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that it’s been around forever! Content marketing is simply the newest name for what we have called good old-fashioned marketing or advertising. It’s about telling…
Read More3 Steps to a Successful First Periscope Broadcast
Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has grown to over 15 million registered users, and out of those 15 million users, only 1 million are regular broadcasters. What does this mean for you? If you have a business—and…
Read More5 Ways to Use Periscope for Your Business
Periscope is a way to use mobile live-streaming to market your business. The app is proving to be a powerful tool—it allows you to ‘go live’ via your smartphone from any location for real-time engagement. Periscope is a place where customers can ask questions and get an immediate response. It’s the fastest-growing social network to…
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