Posts Tagged ‘Video’
Your Small Business YouTube Strategy: 8 Videos You Should Be Using
Sometimes the world of online video can seem like it’s in an incredible a state of turmoil. Right now Twitter is either shutting down or selling Vine. Blab is being repurposed (maybe). Yet for your small business, YouTube is like the video Rock of Gibraltar. It was there yesterday, it will be there tomorrow, and…
Read MoreSmall Business YouTube Strategies
In 2016, it’s important for brands to leverage social media channels to effectively drive organic traffic to their website or to generate brand awareness. As the popularity of online video services continues to increase, low-cost opportunities for brands to capture the attention of a global user-base begins to emerge. With over 1 billion users, YouTube…
Read MoreAre You Ready to Go Native?
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the topic for last week’s column—retargeting—that it can legitimately make the claim “hot new thing.” But there are other times…
Read MoreEvent Tips and Tools for 2017
Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s a no-brainer that one must be up to date with all of the current trends. Here we detail our tips and tools that event planners should be aware of for 2017:…
Read MoreThe Marketing Trends You Need to Know About Moving into 2017
Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as well as get you brushed up on new tools that can help you find more customers even faster. Video is…
Read MoreThe Why and How of Video Marketing
As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know that video is now the go-to medium for communicating information. Just a couple of general reasons why video will help improve your business: On a regular monthly basis there are 1…
Read MoreVideo Conferencing: Do’s and Don’ts
Three decades after it first emerged on the scene, video conferencing has quickly turned into an everyday part of business operations. And because of recent innovations like the NEC VoIP phone system, many companies now see it as a viable method of increasing collaboration and reducing travel expenses. In addition, these companies are eager to…
Read MoreChoose the Right Videographer to Enhance Your Marketing Campaign
By now, most businesses know that content is king, but what type of content is reigning supreme? Video is ruling, and it looks like the there is no danger of it losing its crown any time soon. Statistics from YouTube show that the number of people watching their videos each day has increased by 40%…
Read More3 Marketing Tips on a Budget
According to a recent survey, only 15 percent of business owners spend more than $1,000 on marketing each month, while sole-proprietorships spend an average of just $290. In other words, chances are if you own a small business, you’re likely looking for ways to get the word out about your business without a large cash…
Read MoreVideo Marketing: The Guide for Small Businesses
Next time you’re searching for something online, notice how many times a video crops up. Thinking about a holiday? A video shows you the resort. Trying to work out how to use that new gadget? Try this online video guide. Looking for an architect? Click on the video for a guided tour of the practice’s…
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