Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites out there fighting for the same eyeballs that you want. If you don’t put something appealing and fresh in front […]
Trends
6 Ways to Prepare Your Company for the Future of Work
It’s time to take the drudgery and dread out of work at your business. You don’t like it, millennials won’t put up with it, and current productivity levels at work continue to decline. Only 32 percent of American workers are even engaged at work today. Most workers are still rushing to retirement, where they hope to escape […]
Surprise! How to Pick Up on a Trend
One of the truths about marketing is that our work often hints at or takes advantages of cultural trends that are on the rise. I love that we get to leverage emerging shifts and mine them for the truths they contain. They’re like a little surprise waiting for us around the corner. But to do […]
2019 Franchising Trends: The State of Franchising
The franchise space is experiencing rapid expansion. Consumer trends are shifting while technological advances are pushing franchisor boundaries—so much so, your friendly experts at America’s Best Franchises say it’s safe to expect continued growth in the franchising industry over the next few years. In the meantime, let’s take a look at the state of franchising […]
Could Small-Town USA Be the Future of the Manufacturing Industry?
There’s a scene in the 1971 film Willy Wonka and the Chocolate Factorywhere the title character shows off his “revolutionary, nonpollutionary, mechanical wonder” in action. Willy Wonka, with a twinkle in his eye, pushes a single button, and the entire machine whirs to life, mixing and milling and drilling. After a few seconds of constrained chaos, out pops a flawless, […]
11 Essential Things to Consider Before Starting Your Own Tech Business
Technology is one of the fastest growing segments in business startups. If you think about starting a tech business, you may wonder how you’ll stand out amidst all the competition and what exactly it takes to run a tech-based biz. Around 58 percent of businesses in North America and Europe believe revenue will increase this […]
Everything in Sales is Dead, Long Live Sales and Selling!
It’s tedious, every day a scroll through my various news feeds, there are any number of articles declaring the death of something in sales, or sales itself. Cold calling is dead Social selling is dead ROI is dead SaaS selling is dead The telephone is dead Email is dead CRM is dead The selling process […]
How to Find the Best Point of Sale Systems in 2019
It can be overwhelming to research and choose the right point of sale system for your company. With so many different point of sale systems available, it’s not easy to know which one is ideal for your business. But, making the right choice can save your business a lot of time and money. Keep reading […]
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider […]
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider […]
