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Storytelling Is a Powerful Tool for Business & Life

By: Brian Wallace


Stylish creative professional giving lecture. Young African American man in bright clothes and glasses speaking before audience in training room, reading notes. Master-class concept

There are many benefits to storytelling.  Healing, communication, concentration, and reasoning are all psychological benefits that have been associated with writing.  Additionally, writing about your experiences helps provide clarity, makes your story part of history, and enhances your well-being and likelihood of success.  According to one study, people who write down their goals are 1.5 times more likely to achieve them.  Writing about important personal experiences for just as little as 15 minutes over the course of three days has the potential to benefit both your mental and physical health. 

American novelist and nonfiction writer Anne Lammot states, “Almost all good writing begins with terrible first efforts. You need to start somewhere.”  Everyone has a story to tell, but many think they don’t have the tools to do so.  Director of the International Storytelling Center Jimmy Neil Smith writes, “We are all storytellings. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” Every writer needs support, guidance, and feedback to succeed; anyone can become a published author with the right tools.  You can tell your story with these simple steps. 

Writing mindfully emphasizes enjoying the journey and focusing on the product rather than just the end result.  Writing should feel like a reward, not a punishment.  Using a writing prompt to decide what you want to write about can help you start the process.  Do you want to reflect on a previous experience?  The benefits of writing take time, so building a habit is essential.  Commit to writing every day or several times a week.  Start small — write for 10 minutes a day and then stop; write down a goal you want to accomplish in the morning and about something you’re grateful for in the evening.  Make sure to save everything because you never know what you’ll want to come back to. 

Technology is now available to enable billions of people to tap into their power to write for mental, physical, and financial wellbeing.  It democratizes and socializes writing, creating an environment that fosters growth, collaboration, and creativity.  This allows individuals to expand their knowledge by delivering rich information courses, podcasts, and other sources of knowledge.  Individuals communicate with one another through a private community of writers, guides, and service providers.  The easy-to-use writing tool, allows authors to create, protect, and sell their personal content.  Start writing your story today; you just might change the world. 

The Secret Power of Telling Your Story

Published: April 30, 2021

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Brian Wallace

Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018.

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