Posts Tagged ‘Social Media’
3 Tips to Increase Brand Identity
The struggle to make a name online sometimes feels like a full-fledged war. And the battle is even tougher for a small business. So in order to survive, small businesses need to increase their brand value.
Read More Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Read More SEO for Social Media
Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
Read More Is It Time to Forget Free Social Media Marketing?
When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for free. There was little social media advertising available and it was usually not an easy task and not self service.
Read More Armed and Dangerous: 7 Common Marketing Myths
When you’re aware of the myths, you can look at marketing advice much more objectively and discard the stuff that doesn’t really help you succeed.
Read More Does Your Business Really Need Social Media?
Many businesses are lagging behind in adopting social media at their companies for a variety of reasons. There is no mistaking the fact that social media marketing has resulted in countless marketing successes, however, despite these figures some businesses want more evidence to prove the benefits of social media before expending the costs.
Read More Half a Dozen Tips for New Bakery Owners
Running a bakery is not easy, and running a successful one is a whole other story. With long hours and hard work being the norm, it’s difficult for even the best bakers to run a profitable business.
Read More Cause Marketing and Why Customers Care
You’ve probably heard of cause marketing before. We see examples every year, from Dove’s Campaign for Real Beauty, which promotes positive body image, to Lee’s National Denim Day, which raises awareness of breast cancer via an initiative to donate $5 for the right to wear jeans to work on October’s first Friday.
Read More Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
Read More 7 Mistakes That Will Kill Your Brand
Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.
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