Follow These 3 Motivation Tips for Health AND Business Fitness

Working out takes perseverance, dedication, and strength. The same can be said about running a small business. In fact, the two have many commonalities. If you’re looking to meet your business goals and achieve a certain level of fitness in your life, use the following motivation tips at both the gym and the office to…

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What Life’s Taught Me About the True Meaning of Success

What is success? It’s a big question. Many times we compare ourselves to others to define it. Is it an expensive car? A big house? Designer clothes? Money? Successful business? Overseas holidays? The price of materialism is often anxiety. We are worried about losing “stuff” in the future. Failing tomorrow. We question our past successes.…

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5 Goals Every Small Business Owner Should Set

Goal setting is an important aspect of starting and owning a business—without them you may become lost, and head your business down the wrong direction. Business goals are to help keep you stay focused and get to where you want to go. Whether you have small or big goals; every business owner should set some…

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A Basic Marketing Campaign Template to Ensure ROI

In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing campaign you launch. The best way to do this? Follow a proven, repeatable template that you can base campaign planning…

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Measure What Matters: Business Metrics

A while back, we explored the business metrics that every business owner and leader should be monitoring to keep their finger on the health of their organization. We dug into the purely financial metrics like lifetime value of a customer and profitability. Today, I’d like to explore the marketing/sales and employee metrics that we help clients define…

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How Does Your Business Shape Your Pricing?

As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your…

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How to Calculate Google Analytics Goal Values

While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website. That’s why…

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What’s Your One Goal for Each Person on Your Team?

Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that need to be developed, new habits that need to be solidified, behaviors we need to…

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