Posts Tagged ‘Search Engine Optimization’
3 Simple Steps to Getting More Customers Than the Competition
If you are like most small businesses, your website was probably designed by a local web designer in HTML, without any search engine optimization (SEO). By now you have realized that the web is more important than the yellow pages and potential customers probably not finding you.
Read More Busted! 8 SEO Myths Exposed
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
Read More What Small Businesses Need to Know About SEO vs. PPC Budgeting
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
Read More 5 Web Techniques to Grow Your Small Business
Small businesses have come a long way from the days of handing out pens or magnetic football schedules to keep a business in customers’ minds. The methodology of conducting business has irrevocably swung toward digital formats.
Read More The Factors Behind the SEO Secret Sauce
When it comes to SEO, it’s important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO.
Read More Is Your Online Reputation Scaring Potential Customers Away?
When using the Internet to find a company, a consumer is not only looking to see what services and products are offered—they are also looking at those companies’ reputations via reviews and testimonials.
Read More SEO No-Nos: These Techniques Will Destroy Your Reputation
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
Read More Mastering PPC: Quality Score, Ad Rank, and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.
Read More VIDEO: Taking the Mystery Out of Getting on Google
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.
Read More Get Your Web Marketing Priorities Straight: Focus on Search
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
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