Getting to the Top of Google

Like many things in life, your success in the search engines is really a sum of the parts. Understanding all those pieces, how they should fit together and then actually making it happen can be daunting for many businesses.
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SEO and the Future of Digital Marketing

Now that context is king, what does that mean for digital marketing? In a nutshell, it means you’ll be taking some of your focus off keywords and links, and placing it on reaching audiences with the right prospects at the right time. Here’s how.
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10 Digital Marketing Predictions for 2014

It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
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6 Inadequate Assumptions Most Content Marketers Make Today

Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
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