Posts Tagged ‘Search Engine Optimization’
6 Inadequate Assumptions Most Content Marketers Make Today
Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
Read More How to Increase Website Traffic Using Evergreen Content
Think of the word “evergreen” itself. That alone should tell you that the content never gets old, maintaining its beauty and value year round. It’s consistently relevant to your target audience.
Read More 3 Simple Steps to Getting More Customers Than the Competition
If you are like most small businesses, your website was probably designed by a local web designer in HTML, without any search engine optimization (SEO). By now you have realized that the web is more important than the yellow pages and potential customers probably not finding you.
Read More Busted! 8 SEO Myths Exposed
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
Read More What Small Businesses Need to Know About SEO vs. PPC Budgeting
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
Read More 5 Web Techniques to Grow Your Small Business
Small businesses have come a long way from the days of handing out pens or magnetic football schedules to keep a business in customers’ minds. The methodology of conducting business has irrevocably swung toward digital formats.
Read More The Factors Behind the SEO Secret Sauce
When it comes to SEO, it’s important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO.
Read More Is Your Online Reputation Scaring Potential Customers Away?
When using the Internet to find a company, a consumer is not only looking to see what services and products are offered—they are also looking at those companies’ reputations via reviews and testimonials.
Read More SEO No-Nos: These Techniques Will Destroy Your Reputation
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
Read More Mastering PPC: Quality Score, Ad Rank, and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.
Read More