Posts Tagged ‘Relevant Benefits’
What Do Consumers Want From Brands?
Our marketplace is asking us to be much more than a seller of stuff. They’re expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.
Read More Why Are They Sending Me Irrelevant Emails?
Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”
Read More How to Avoid the Unsubscribe Trap
Your email channel is your cheapest channel to communicate with customers. When used correctly, it will be your most efficient communication channel. So how do you avoid the spam trap?
Read More Big Candy Bar Equates to Big Customer Experience
An amenity is something extra you provide your customers. It adds value to their experience. Any company can start to level the competitive playing field by delivering amazing customer service, a great experience and an amenity or two.
Read More How to Beat the Competition with Boldness!
If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.
Read More Don’t Let Your Beliefs Limit Your Pricing
As a business owner, you want your prices to be fair to both you and your customer. But your price should also reflect the value that your customers are getting. Don’t limit your pricing based on your fears of what customers will think. If you’re still offering value, then you’ll find the customers you need.
Read More Be Greener on Earth Day 2013
Today is Earth Day 2013, and it’s a time for business owners to think about their green initiatives and the things they can do to be more green. Office Depot surveyed 1,000 small and medium-sized business about their environmental consciousness, and they had some really interesting results. I want to share some of the highlights—maybe they’ll help your thinking about these questions.
Read More Unique Selling Propositions
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
Read More Educate Your Customers
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Read More The Brand of You
Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.
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