Abraham Lincoln: Business Lessons

Abraham Lincoln is one of the most enduring, inspiring figures in American history. His popularity is unwavering, and is as high as ever thanks to Steven Spielberg’s movie Lincoln. Every president aspires to be like Lincoln, but they shouldn’t be the only ones. The life and career of President Lincoln has plenty of great business lessons.

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Marketing Help from Your Vendors

You need every marketing edge you can get. An oft-overlooked opportunity is using your vendors to fuel business growth. While you’re already getting services of course, you can get more if you’re willing to pay more and incentivize your vendors to help you.
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Educate Your Customers

It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
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Increasing Customer Loyalty

Increasing customer loyalty is a great strategy, because getting your existing customers to come back more often to buy more will help your sales just as much as getting new customers, and it’s a lot cheaper. Here are a few specific things to keep in mind to increase customer loyalty.

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Document Your Philosophy

Do you know what your business stands for? Do your team members? Do your customers? A great corporate culture is an important contributor to a business’s success, and documenting your philosophy is a foundational step. Then you need to communicate it to everyone and make sure you uphold it.
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Advertising through Your Customers

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
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Hiring Exceptional Employees

The right people will help your business reach new heights. But how are you supposed to find time to run your business, find customers, sell products, and hire new people at the same time? Here are 4 tips to help you make sure you’re getting the best people.
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Focus on Your Top Priorities

It seems like there’s never enough time in the day to do all the things you want to do. In fact, sometimes it seems like there’s not even enough time to do all the things you need to do! Entrepreneurs must prioritize their most important tasks to create a strong foundation for the business.
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The Art of Friendly Networking

When you’re networking, it’s important to get outside of your comfort zone and meet new people, and not just stay put with what you already know. And when you get out there, a friendly approach that focuses on building real relationships will be more effective than just looking to get something.
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