Creating Top of Mind Awareness

By Will Adams | Mar 14, 2013

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

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Always Keep Your Promises

By Matt Tarkenton | Mar 8, 2013
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.
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Abraham Lincoln: Business Lessons

By Matt Tarkenton | Mar 8, 2013

Abraham Lincoln is one of the most enduring, inspiring figures in American history. His popularity is unwavering, and is as high as ever thanks to Steven Spielberg’s movie Lincoln. Every president aspires to be like Lincoln, but they shouldn’t be the only ones. The life and career of President Lincoln has plenty of great business lessons.

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Marketing Help from Your Vendors

By Will Adams | Dec 21, 2012
You need every marketing edge you can get. An oft-overlooked opportunity is using your vendors to fuel business growth. While you’re already getting services of course, you can get more if you’re willing to pay more and incentivize your vendors to help you.
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Educate Your Customers

By Will Adams | Dec 21, 2012
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
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Increasing Customer Loyalty

By Harry Kierbow | Dec 20, 2012

Increasing customer loyalty is a great strategy, because getting your existing customers to come back more often to buy more will help your sales just as much as getting new customers, and it’s a lot cheaper. Here are a few specific things to keep in mind to increase customer loyalty.

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Document Your Philosophy

By Edwin Bevens | Dec 20, 2012
Do you know what your business stands for? Do your team members? Do your customers? A great corporate culture is an important contributor to a business’s success, and documenting your philosophy is a foundational step. Then you need to communicate it to everyone and make sure you uphold it.
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Advertising through Your Customers

By Scott Miller | Dec 20, 2012
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
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Hiring Exceptional Employees

By Angela Cordle | Dec 20, 2012
The right people will help your business reach new heights. But how are you supposed to find time to run your business, find customers, sell products, and hire new people at the same time? Here are 4 tips to help you make sure you’re getting the best people.
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