Imagine What Endless Referrals Could Mean for Your Business!

Actually, you can do more than imagine. This is the first in a series of brief videos titled, “Endless Referrals Action Tips.” In Tip #1 we look at the biggest challenge for practically anyone and everyone in sales. What’s the answer to this challenge? I’ll bet you can guess. Enjoy the video and stay tuned…

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Low Tech But Effective

Looking for new customers? In today’s 24/7 plugged-in world, we tend to focus on the digital marketing tactics that are all the rage. Social media, SEO, and content marketing seem to get top billing of late but don’t let all the hype distract you from some of the simpler, low tech tactics that have worked…

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6 Easy Optical Marketing Tips That Won’t Break the Bank

One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly busy. But in such a competitive market, marketing requires constant attention to bring new clients in. So how do you…

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4 Ways to Boost Your Company’s Growth Through Customer Referrals

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are…

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4 Ways to Boost Your Company’s Growth Through Customer Referrals

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family about your product. According to Hubspot, word-of-mouth referrals make up 20-50% of most purchasing decisions. A majority of customers are…

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How to Get Even Greater Benefits from Testimonials

Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects—such as featuring social proof on your website—but there’s another way to leverage these assets to boost…

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Build a Referral Network for Your Business in 4 Easy Steps

In order to succeed, a business leader should establish a connection based on trust with other business persons within his/her industry. While running a marketing campaign for small business can seem like a challenging endeavor, it only requires a handful of strategy to acquire more loyal, high-paying clients in the long run. One such strategy…

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Influencer Marketing is Hot But Not New

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” (Lee Odden, TopRank Marketing Blog) “Influencer marketing is simply the action of promoting and selling…

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