Posts Tagged ‘Purpose’
Is Your Content Marketing Voice Fake?
Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
Read More The Best Clients I’ll Ever Defend
Is every potential client a good fit for you? Before you answer, think carefully: every single one? Fairly often, I get quizzical looks when I tell people that I work almost exclusively with small non-profit organizations and very small mission-driven businesses.
Read More Deny Your Past, Risk Your Future
We all have relationships in our life that run out of gas. Sometimes there is a clear break and other times we just move on to different things and the relationship atrophies and goes away.
Read More How to Outline Your Business Plan
A business plan outline is designed to take the stress out of writing your plan. Yes, every small business should have a plan. If you don’t, it’s like trying to drive to an unknown destination without a road map. It’s highly unlikely you’ll get there in one piece.
Read More How to Take Your Philanthropic Passion and Turn It into a Startup
Starting a nonprofit is similar to starting a business, and as any accomplished entrepreneur will tell you, having a solid plan with positive people behind you makes all the difference.
Read More The Importance of Corporate Vision
If you are a leader in your organization, share your vision consistently. If you are not sharing your vision at least every thirty days, your team doesn’t know it. A clear vision inspires, unifies, and gives powerful focus.
Read More Prioritize to be Most Effective
While I agree with Ben Franklin’s idea, “If you fail to plan, you plan to fail,” countless companies have wasted time and money on strategic plans that are collecting dust. People spend lots of time planning but very little time turning those plans into daily actionable tasks. Some suggest that putting your goal in the mirror so you see it every day will make it come true.
Read More Understanding a Franchise’s Mission
What is the goal of the franchise you’re considering? Some franchises share their mission statement publicly—but that might not mean that you know what their goal is.
Read More Why Would I Pick You?
Marketing 101 is that you need to understand how you’re different from your competitors. It is perfectly logical: if you cannot differentiate yourself in terms of what you sell, how you sell it, or why you sell it, the only differentiator left is price.
Read More 6 Acts to Keep the Focus on Urgency vs. Emergency
In business and startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the life from their business.
Read More