Posts Tagged ‘Purpose’
4 Essentials to Look for in a Project Manager’s Portfolio
If the time has come to bring a new project manager onto your team, it is crucial to make a careful, informed decision. After all, they will have a high level of decision-making for your business, and choosing the wrong person can become costly.
Read More 5 Things All Great Leaders Do to Create a Culture of Leadership
What’s the secret to creating a culture of leadership that will take your organization forward for years to come? There is no secret—it starts at the top with you.
Read More Noble Selling Purpose and Profit in Perfect Harmony
Not only is there no dichotomy between selling this way and making a profit, the two are absolutely aligned. When your purpose in selling your product or service is noble your focus is totally and absolutely on the value you bring to your customer.
Read More Focus on Profits is Not Enough for a Great Business
It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit.
Read More 4 Questions to Ask Before Committing to a Business Idea
When starting any business, the initial business idea is crucial. After all, it is essentially the foundation that you will build your business on.
Read More The Importance of Corporate Vision
Few things inspire trust or hope like every member of a team working together towards a shared vision. A clear vision unifies and motivates.
Read More 5 Qualities That Power Up a Weak Brand Voice
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
Read More Cause Marketing and Why Customers Care
You’ve probably heard of cause marketing before. We see examples every year, from Dove’s Campaign for Real Beauty, which promotes positive body image, to Lee’s National Denim Day, which raises awareness of breast cancer via an initiative to donate $5 for the right to wear jeans to work on October’s first Friday.
Read More “Why Does My Boss Hate Me?”
Just about every company is trying to innovate these days. And change, even if it is designed to bring out the best in an organization can—often inadvertently—bring out the worst in us.
Read More What B Corp Certification Can Do for Your Business
Some business leaders are completely indifferent about whether they’re making the world a better place. They only worry about the bottom line. But that’s not you.
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