Lisa Earle McLeod is the author of Selling with Noble Purpose, a book that basically shows how and why those whose actual purpose in selling what they sell is greater than the money…actually make more money.
In a recent post she wrote:
“People often ask me: How do you balance Noble Purpose with the need to make a profit? My answer is, you don’t balance Noble Purpose against profits. Successful organizations make more profits because their Noble Purpose drives their business decisions.”
When thinking about it this makes total sense. Not only is there no dichotomy between selling this way and making a profit, the two are absolutely aligned. When your purpose in selling your product or service is noble your focus is totally and absolutely on the value you bring to your customer. The customer feels this; he or she understands this and is much more likely to buy from you.
Related Article: Start with Purpose
This—of course—aligns with John David Mann’s and my statement from Go-Givers Sell More that, “Money is an echo of value. It’s the thunder to value’s lightning.”
Yes, Lisa’s philosophy of Selling with Noble Purpose is not “la la”…it’s not “out there” and it’s not in any way self-sacrificial.
Far from having to balance anything…it’s the most congruent and harmonious way to do business. It’s also the most profitable way of doing business one can possibly imagine while bringing ultimate value to others.
Now THAT’S a win all the way around!
And, as Lisa says:
“When Noble Purpose guides your business, you make more money. When Noble Purpose guides your life, you become happier and more successful.”
Question: What is YOUR Noble Purpose in sales? How about in life?
This article was originally published by Bob Burg
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