How You Can Manage Anxiety as an Executive

An executive attending a session with a professional mental health expert

Anxiety is extremely common in the fast-paced and high-stress world of executive leadership. As a senior executive, you may find it challenging to manage your anxiety while juggling multiple responsibilities. In this blog post, we’ll discuss how you can manage anxiety as an executive and why it’s essential to address this issue for your well-being…

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6 Elements of Customer Psychology Drive Buy Decisions

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business. Today’s customer buying dynamics…

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The Secret to Managing Workers with PTSD

Stress in the workplace is common, everyone undergoes some form of stress whether it be trying to hit a deadline, worrying about dealing with a particular customer or facing employees in a meeting. Helping workers manage stress is key for management success, but when a worker has PTSD, a different approach is needed. Statistically, 3.5%…

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The Psychology of Sales: 4 Strategies to Increase Your Conversions

If you want to increase your sales, it helps to have an understanding of psychology. People make purchases for complex, often emotional reasons. That’s why a good sales person is also an amateur psychologist. Here are four strategies to help you make the most of psychological principles to get more sales. Understand That People are…

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Don’t Pay the Psychological Price of Being the “Low Price Leader”

I’ve stressed the importance of finding and exploiting niche markets many times in this space. One of the biggest reasons operating in a niche market is preferred is because you can enjoy higher prices and the higher margins that accompany these higher prices. Usually, when we discuss niche marketing and pricing pressures, we think about products. When…

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Beware the Dunning-Kruger Effect!

All of us suffer from the condition that we don’t know what we don’t know. However, for many, there lurks a problem that is even greater and it has come to be known as the Dunning-Kruger Effect. Psychologists David Dunning and Justin Kruger uncovered and described an interesting—and troubling—phenomenon. Many of the people who are the…

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