Posts Tagged ‘Product Development’
How to Take a Slice of the 3D Printing Pie
Some years ago a friend of mine had an idea for a new cross-country ski binding. The cost was so high, he abandoned the project. Today, with 3D printing, he could easily afford to get his prototype made.
Read More How Do You Select a Revenue Model for Your Startup?
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
Read More Do You Really Want to be the First to Market?
If you are going to be first in a market, plan on a very long time from introduction to acceptance. Triple the time you estimate for the effort, and add four times the cost you estimated for marketing.
Read More Direct Sellers Don’t Sell “Stuff”!
Direct sales consultants do not sell stuff. You sell products, services, and value! As a direct seller, you should have more respect for your company and product than to call it STUFF!
Read More 8 Deadly Wastes That Every Entrepreneur Must Avoid
Every entrepreneur I know is short on resources, including time, money, and skills. The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often.
Read More Unique, Differentiated, But Are You Relevant?
It’s critical that we differentiate our offerings and solutions from the alternatives the customer is considering. Marketing, product management, and sales all spend endless hours trying to figure out that differentiation, to create that edge. But too often we get it wrong.
Read More 5 Steps for Getting Your Product Into Stores
Compared to department stores, boutiques and small retailers are generally easier to work with, as long as you set the payment terms upfront.
Read More Imagine Making a Sales Call Without Mentioning the Product
We want to meet customers, we’re excited about what we have to sell, we just need someone willing to listen to us. But customers have changed. They don’t care. They really don’t want to hear about our products.
Read More Startups on Track in Development of Drone Technology
When Amazon announced plans to potentially use drones for delivery services in the near future, the public responded with a mixture of disbelief, excitement and paranoia. However, the robotics industry had a reason to rejoice.
Read More Taking Action: From MVP to Profitable Small Business in One Month
How long did you wait to start your business? A week… a month… a year? Almost everyone I know has one major regret when it comes to their business: that they didn’t start sooner.
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