The Product-Focused Company

Organizing by product lines is a very common business strategy. There’s some great power to this, but if we inflict our organizational structure on the customer, making it hard for them to buy, they’ll always default to the easy to buy choice.
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Customer Development: A Test for Survival

Minimum viable product. MVP is today’s startup’s favorite acronym, as it should be. Building an MVP is all about speed. You have the opportunity to get your product out, in the shortest time possible, to the people who will be using it: your customers.
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A Good Label Does Your Marketing for You

“First impression is the last impression.” – This proverb applies well to cosmetic products. If you are dealing with cosmetic items, you have to make sure that your products create a good first impression in the minds of your prospective customers.
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4 Ways to Turn Metrics into Business Strategies

In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
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