Posts Tagged ‘Personalization’
Increase Customer Loyalty by Maximizing Touchpoints
Improve customer experience, increase loyalty to your brand, and enjoy more successful touchpoints when you follow these guidelines on how to maximize every interaction you have with your customers. Analyze Your Methods Your company probably already uses a handful of different methods for reaching your customers, and each method probably varies in success. The first…
Read MoreReal-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an omni-channel experience to your customers. Brands with the most solid omni-channel buyer engagement processes retain roughly 89% of their customers.…
Read MoreMarketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big…
Read More3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it…
Read MoreThe Future of Personalization
If you haven’t been thinking about the future of personalization, you should. The CMO Council released a fascinating study, looking at how marketers are viewing/using personalization and what that means for all of us down the road. The study, done in partnership with Pegasystems, is entitled “Predicting Routes to Revenue, and found that nearly half of…
Read MoreAre You an Old School Customer Marketer?
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time-honored methods of reaching our customers have worked for as long as there was print and radio/TV to get the message out. And both have become increasingly obsolete as new channels of reach have evolved, allowing…
Read More7 Branding Trends Your Small Business Shouldn’t Overlook in 2016
Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon.…
Read MoreHow to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money…
Read MoreHow to Use Mass-Customization to Broaden Reach and Boost Bottom Line
While we know that “one size fits all” is seldom—if ever—true, we know that in sales the more people who are good fits for our products and services, the more profitable we’ll be. This fundamental truth has created what we call “mass-customization” and it’s a strategy that everyone from retailers on Etsy to huge manufacturing…
Read More5 Digital Marketing Trends That Will Disrupt Your Business
