Posts Tagged ‘Personalization’
Maximizing the Effectiveness of Content Personalization
In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. A well-defined content marketing strategy requires proper structure, deep customer research, and consistency.
Read More Why Define? Persona-Based Content Marketing Personalization
Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase.
Read More An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
Read More Content Personalization: What It Is and Why It Matters
Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.
Read More 6 Aspects That Will Create the Ultimate eCommerce Experience
There are some things customers can only get from a brick-and-mortar store. Scented candles do smell a little better in real life, after all. Having control over the lighting, music, and atmosphere makes creating the perfect vibe in a physical store a breeze.
Read More Big Data Delivers Customized Experiences or It’s Just Noise
If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Suffice it to say, we are leaving quite a trail.
Read More “Dear Occupant or Current Resident…” More Horrible Prospecting
I’ve decided to write a periodic series about bad prospecting letters. This series, will focus on bad prospecting letters from people who should know better.
Read More 5 Steps to Customer Service Glory
Sadly, the personal touch customers want—and deserve—is often lost in the daily grind of doing business, especially in larger companies. Too often the leaders do not model the very behaviors they expect from their teams.
Read More Partial Customer Satisfaction
Customers want choice. For many businesses, an important aspect of keeping customers happy is giving them options to tailor the product or service to their liking.
Read More Customer Service Apology is Stronger with a Personal Touch
The personal touch can make all the difference. It is often unexpected, and always appreciated. You may not be able to drive to a customer’s office to personally apologize, but you can write a personal thank you note.
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