Personal Brand Best Practice Tactics on Google Plus

Bloggers, authors, artists and passionate creators of visual, multi-media, and text content can be powerful personal online brands. Those that understand the power of the social networks can accelerate and enhance their brand through effective content marketing tactics.
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10 Branding Cracks to Avoid

A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
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Is Your Business Too Professional? Part 2

Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
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Does Transparency Hurt Business?

I believe people want to know that those they respect and esteem are normal folks, just like they are. They want to know about their failures, their foibles, their unusual beliefs and interests.
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Things to Consider About Telecommuting

While there are many potential advantages to telecommuting for your business’s employees, there are also many things you need to consider and work out before setting up any arrangements. These include both personal and technical considerations, and will go a long way toward determining whether telecommuting is a good option for your employees.
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7 Tips for Entrepreneurs Who Like to Work Alone

You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support people. That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply.
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8 Keys to Entrepreneurs Who Can Make New Markets

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.
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