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Home / Archives for Pay Per Click

Pay Per Click

PPC Strategy that Converts: The Ultimate Guide

Jun 29, 2021 By Luke Britton

The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and large, PPC offers a lifeline in terms of generating leads, fuelling conversions and retaining customers. In today’s ever-changing economic landscape, […]

Filed Under: Sales and Marketing Tagged With: Conversion, Pay Per Click, PPC

Bot Farms- A Modern-Day Scam of PPC Clicks

Nov 20, 2020 By Chiranjit Sinha

Modern-day technology and its tantrums are very tricky to understand. Click bots and Bot farming is one such sensational tantrum which attracts and lures business owners. Marketers fall into the pit of fraudulent PPC Clicks, which only generates clicks without actual human footfalls. Understanding Bot Farms and Click Bots PPC fraud and Bot Farming is […]

Filed Under: eCommerce Tagged With: Pay Per Click

Increase Clicks and Reduce Costs with Responsive Display Ads

May 29, 2020 By Adhere Creative

Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website visitors. In fact, the Google Display Network reaches nearly 90% of Internet users worldwide, including websites, blogs, and Google platforms […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Display, Pay Per Click

Don’t Forget Bing PPC When Considering a Pay Per Click Campaign

Sep 23, 2019 By Elvin Web Marketing

Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations almost always start with Google. And why not? Google dominates the search browser industry with 65% of all searches performed […]

Filed Under: Online Marketing Tagged With: Advertising, Pay Per Click, Search

Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business

Dec 17, 2018 By Christopher Pappas

Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds of macro industries. If niche industries use PPC campaigns intelligently, they can be quite effective too, in establishing a good […]

Filed Under: Online Marketing Tagged With: Advertising, Pay Per Click, Search

How to Choose Between SEO and PPC for Your Business

Nov 27, 2018 By Matthew Davies

Every business today needs to run an online marketing campaign. Even if you do not have an online store, online marketing can help increase visibility, draw interest, and easily be worth the time and money you invest in a campaign. But stepping into this developing field can be intimidating, especially with unscrupulous consultants and businesses […]

Filed Under: Online Marketing Tagged With: Digital Marketing, Pay Per Click, Search, SEO

Exceed ROI Expectations with Highly Effective Local PPC

Jan 11, 2018 By Jane Donovan

If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and […]

Filed Under: Online Marketing Tagged With: Digital Marketing, Local Search, Marketing, Pay Per Click

Leveraging Search-first Strategies for Local Online Marketing

Aug 30, 2016 By Tyler Tafelsky

When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a consulting firm or boutique storefront, virtually any type of local business can benefit from increased search exposure. Not only can […]

Filed Under: Online Marketing Tagged With: Local Search, Online Marketing, Pay Per Click, SEM, SEO

5 Places to Focus Your SEO Budget for Cost Effectiveness

Aug 3, 2016 By SmallBizClub

For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order to do so, a model has to be adopted which focuses on using budgets in the most effective ways […]

Filed Under: Online Marketing Tagged With: Keywords, Pay Per Click, SEO, Website

How to Do Online Marketing for eCommerce

Sep 9, 2014 By Murray Newlands

If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.

Filed Under: eCommerce Tagged With: ECommerce, Murray Newlands, Online Marketing, Pay Per Click

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