The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and large, PPC offers a lifeline in terms of generating leads, fuelling conversions and retaining customers. In today’s ever-changing economic landscape, […]
Pay Per Click
Bot Farms- A Modern-Day Scam of PPC Clicks
Modern-day technology and its tantrums are very tricky to understand. Click bots and Bot farming is one such sensational tantrum which attracts and lures business owners. Marketers fall into the pit of fraudulent PPC Clicks, which only generates clicks without actual human footfalls. Understanding Bot Farms and Click Bots PPC fraud and Bot Farming is […]
Increase Clicks and Reduce Costs with Responsive Display Ads
Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website visitors. In fact, the Google Display Network reaches nearly 90% of Internet users worldwide, including websites, blogs, and Google platforms […]
Don’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations almost always start with Google. And why not? Google dominates the search browser industry with 65% of all searches performed […]
Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds of macro industries. If niche industries use PPC campaigns intelligently, they can be quite effective too, in establishing a good […]
How to Choose Between SEO and PPC for Your Business
Every business today needs to run an online marketing campaign. Even if you do not have an online store, online marketing can help increase visibility, draw interest, and easily be worth the time and money you invest in a campaign. But stepping into this developing field can be intimidating, especially with unscrupulous consultants and businesses […]
Exceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and […]
Leveraging Search-first Strategies for Local Online Marketing
When it comes to marketing your local business online, search engines have become one of the most effective means to connect with potential customers who are actively seeking what you have to offer. Whether you run a consulting firm or boutique storefront, virtually any type of local business can benefit from increased search exposure. Not only can […]
5 Places to Focus Your SEO Budget for Cost Effectiveness
For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order to do so, a model has to be adopted which focuses on using budgets in the most effective ways […]
How to Do Online Marketing for eCommerce
If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.
