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Home / Archives for Online Strategy

Online Strategy

3 Ways to Move Your Business Online Right Now

Mar 3, 2021 By Gemma Moss

With the start of a new year, it has never been a better time to get your business to work in new, as-of-yet untapped markets. Last year saw a marked rise in the number of sales, customer interactions, and brand events taking place online but, for some, the digital realm remains something of a mystery. […]

Filed Under: Operations Tagged With: Online Strategy

Long-Term Pandemic Impact on Online Retail

Nov 4, 2020 By TaxConnections

In the last 10 months, much of daily life has been turned upside down. Large events have been canceled, schools have switched to distance learning and many workplaces are still depending on remote setups for employees. One of the many other consequences of the pandemic is the temporary closure of in-person retailers. Between this and […]

Filed Under: Tax & Accounting Tagged With: Online Strategy, Retail

Move Your Store Online- Now Is The Time

May 1, 2020 By Elvin Web Marketing

how-inventory-management-software-can-ensure-you-don-t-overstock-for-ecommerce

COVID-19 will forever change the way people shop As a local business person perhaps you have thought about moving your store online. Despite recent headlines brick and mortar stores are still making many times more sales than online marketplaces. According to Commerce Department statistics 90% of consumer sales are still made at a store. But […]

Filed Under: eCommerce, Technology Tagged With: ECommerce, Online Strategy

Why the Sales Funnel is Alive and Well on the Web

Jun 30, 2016 By Chad Pollitt

Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead […]

Filed Under: Sales Activities Tagged With: Content Marketing, Online Strategy, Sales Strategies

Not Getting Results Online? Try a Landing Page

Nov 9, 2015 By Elvin Web Marketing

If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly targeted leads. For best […]

Filed Under: Online Marketing Tagged With: ECommerce, Online Strategy, Website

Will Ad-Blocking Software Destroy Mobile Advertising?

Oct 12, 2015 By Chris Horton

Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop […]

Filed Under: Software Tagged With: Advertising, Mobile, Online Strategy, Software

5 Most Common SEO Mistakes Made by Small Businesses

Sep 29, 2015 By SmallBizClub

Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and will drastically increase your ROI. However, many small companies are unaware of how the following five common SEO mistakes can […]

Filed Under: eCommerce Tagged With: Mistakes, Online Strategy, SEO, Website

Playing the Domain Name Game

Sep 2, 2015 By SmallBizClub

Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is often considered a company’s trademark and is a means of recognition and branding for the business. The selection process should be […]

Filed Under: eCommerce Tagged With: ECommerce, Online Strategy, Website

Does Your Online Community Care?

Jul 29, 2015 By Jania Bailey

Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the passwords anyway None of these thoughts will lead to a engaged online community, so let’s begin with the first one. […]

Filed Under: Online Marketing Tagged With: Branding, Jania Bailey, Online Strategy, Website

4 Internet Marketing Ideas to Boost Your Local Business Sales

Jul 16, 2015 By Megan Totka

4-internet-marketing-ideas-to-boost-your-local-business-sales slider home
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and prospective customers can take a look at.

Filed Under: Online Marketing Tagged With: Community, Megan Totka, Online Strategy, Website

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