COVID-19 will forever change the way people shop As a local business person perhaps you have thought about moving your store online. Despite recent headlines brick and mortar stores are still making many times more sales than online marketplaces. According to Commerce Department statistics 90% of consumer sales are still made at a store. But […]
Online Strategy
Why the Sales Funnel is Alive and Well on the Web
Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead […]
Not Getting Results Online? Try a Landing Page
If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly targeted leads. For best […]
Will Ad-Blocking Software Destroy Mobile Advertising?
Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop […]
5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and will drastically increase your ROI. However, many small companies are unaware of how the following five common SEO mistakes can […]
Playing the Domain Name Game
Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is often considered a company’s trademark and is a means of recognition and branding for the business. The selection process should be […]
Does Your Online Community Care?
Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the passwords anyway None of these thoughts will lead to a engaged online community, so let’s begin with the first one. […]
4 Internet Marketing Ideas to Boost Your Local Business Sales
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and prospective customers can take a look at.
The Native Advertising Arms Race is Underway
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.
What If My Restaurant Has Bad Yelp Reviews?
Like any small business, restaurants are not immune to a bad Yelp review here and there. In fact, when it comes to Yelp, restaurants are the most prone to either side of the spectrum.
