6 eCommerce Tips for Small Businesses

Contrary to popular belief, a big budget is not required for successful eCommerce solutions. Several new tools have emerged that help small businesses sell their products online in an easy, non-invasive manner.
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Why Aren’t You Accepting Mobile Payments?

Just a few years ago, accepting mobile payments was a novelty that only a select few businesses provided to their customers. Today, businesses have a variety of mobile payment providers to choose from, making it an affordable and simple solution to implement in a changing marketplace.
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Forget Mobile First: It’s Bigger Than That

We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
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Evolve Your Email Marketing

The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy.
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