Posts Tagged ‘Mistakes’
5 Business Warning Signs That Signal Ethical Exposure
Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash flow crisis, where you…
Read More13 Entrepreneurs on Their Biggest Business Mistakes
If entrepreneurship was easy, everyone would do it. Unfortunately, the reality is that half of all startups close within five years, which means you’re just as likely to fail as succeed. Sometimes failure is out of your control—disaster strikes, or a competitor gets an unexpected boost. But often, the reason is a little more depressing:…
Read More3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which are too difficult, costly, or unmanageable? A marketing plan can help reach your strategic objectives. Yet, you may still experience…
Read MoreWhy Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust and idolize—their…
Read MoreKeyword Research: 5 Common Mistakes Local Businesses Should Avoid
Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave…
Read MoreAvoid These Cringe-Worthy Content Mistakes
When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A recent study from Bospar (a PR firm in San Francisco) revealed that marketing clichés repel—not attract—constituents and customers and that…
Read MoreA Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant Unpopular
Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are not careful enough, chances are you might trip up. At the customer’s mercy All restaurant marketing strategies must apply one…
Read MoreWhen to Outsource Your Business and, More Important, When Not To
Outsourcing your business is an option which many contemporary professionals are pursuing, namely because it helps them cut costs while optimizing their operations. Still, outsourcing is usually easier said than done, and many entrepreneurs and business managers are struggling when it comes to actualizing the outsourcing plans they’ve made. Stop trying to blindly guess when…
Read More4 Ways a Poor Lead Scoring Model Will Ruin Your Business
A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first few months, but eventually he started getting his bearings. He said that the mistake he made early on was focusing on the wrong leads. Finding the right leads is one of…
Read More10 Biggest Holiday Office Party Mistakes Your Business Should Avoid
As we approach this holiday season, business owners, human resources teams, and anyone brave enough to join a party-planning committee are hard at work organizing yet another office holiday party. Throwing a good holiday party means walking a fine line between letting people have fun and keeping things professional. It’s not an easy task—there are…
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