Posts Tagged ‘Marketing’
Thinking About Why You Do Content
While everyone recognizes that they want or need content to further their business or website’s goals, it’s easy to get caught up in the fever of the latest marketing trends to come down the pike.
Read More 5 Marketing Tactics Every Business Can Learn From
If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.
Read More One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
Read More Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
Read More How Small Business Owners Can Take Advantage of Black Friday
Black Friday took on its ever-so-famous name in Philadelphia in the early 1960s when the city would be packed with people and vehicles on the Friday after Thanksgiving. In recent times, it has become a major “holiday” for commerce.
Read More SMB Promotional Coupon Marketing Boo Boos to Avoid
Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would be bringing in new and repeat customers like crazy. But are they?
Read More Is Your Creative Business Making These Critical Mistakes?
Time and again I find creative entrepreneurs flying by the seat of their pants and making the same deadly mistakes in their businesses. So today we’re going to look at two of the biggest, and how you can avoid them.
Read More Should Celebrities Sway You When You Choose a Franchise?
Having a dynamic celebrity like Emmitt Smith to build a franchise’s brand awareness can do wonders for a company. People who respect celebrities like Smith easily see the value of a celebrity brand ambassador for a franchise like Good Feet.
Read More Direct Mail is the Hot New Media
Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit—direct mail is the hot new media.
Read More Combining Email and Video Marketing: Yay or Nay?
The fact that you’re contemplating incorporating an online video platform into your company’s marketing strategy is proof that video has already appeared on your radar screen. It’s not just your imagination. Video is shouldering a much broader role in turning interested browsers into paying customers.
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