Posts Tagged ‘Marketing’
3 Crucial Marketing Skills All Entrepreneurs Should Have
As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary and highly rewarding—all at once.
Read More 7 Tips for Maximizing the Power of Brand Advocates
For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets.
Read More B2B Marketing Must Become More Humanly Relevant
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human!
Read More 5 Steps to Creating Outstanding Product Labels
Product labels are powerful marketing tools that provide you opportunities for sales. If the label on your product is ineffective, those opportunities are wasted.
Read More Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
Read More The Right Marketing for a New Business Costs Least
The case for zero paid media as the new marketing model was highlighted in a recent book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.
Read More In Marketing, You Eat the Pie One Bite at a Time
No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious.
Read More Are You Aware of All the Costs of a Franchise?
Deciding which franchise business opportunities you should invest in requires a lot of research and serious thought. One of the most important areas of the research and decision making process is the financial arena.
Read More Harnessing the Power of On-Hold Marketing
This infographic from The CUBE explains exactly what your business needs to do to make the most out of on-hold marketing and details the steps you must take if you wish to maximize its potential.
Read More Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
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