Posts Tagged ‘Marketing’
Leveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly a fresh concept. We’re talking about media differently today and I think that’s smart. The truth is our definition of…
Read MoreWhat Small Business Can Learn from the Star Wars Marketing Blitz
It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, “Star Wars: Episode…
Read More7 Marketing Mantras Every Entrepreneur Should Adopt
Thomas Edison’s famous saying, “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent” reveals one of the secret tips to become a successful entrepreneur. Professionals from sales and marketing, human resources, and…
Read MoreLocation Based Advertising and In-Store Music
The proliferation of smartphones is often seen as having a negative impact on retailers. What small business owners must realize is that they also benefit from the amount of people using their smartphones through location based advertising. For this reason, local businesses need to increase their spend on location based advertising or risk falling behind.…
Read More3 Essentials of Cause Marketing for Your Small Business
According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts to reflect…
Read More5 Reasons Your eCommerce Startup Might be Struggling
When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients…
Read MorePreparing Your Marketing Strategy for 2016
As we begin to wrap up the year 2015, now’s the time to start planning and strategizing for 2016. Among the things you’re sure to work through during this time period, your marketing strategy/plan should be on top of the list. A detailed marketing plan sets clear, realistic and measurable objectives (including deadlines), provides a…
Read MoreWhy Real-Time Marketing is More Than a Trend
Data analytics are powering almost every area of business today, from the way sales teams gather leads to the way leaders make big decisions. Like their colleagues, marketers closely watch analytics, whether they’re connected to search engine rankings or social media engagement. As analytics have grown in popularity, professionals have begun to expect instant access…
Read More5 Easy Steps to Customer-Centric Marketing
With each passing year, the number of brands competing to seize the consumers’ attention is growing. And the task has never been harder. As the notion of individuality assumes a more pivotal role, one-size-fits-all marketing approaches no longer work. They are falling behind in favor of strategies that place the individual customer at the heart…
Read MoreHow to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has more attention-grabbing power. After all, that is the goal of the headline. To grab your prospect’s attention and get them…
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