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7 Marketing Mantras Every Entrepreneur Should Adopt

By: SmallBizClub


7 Marketing Mantras Every Entrepreneur Should Adopt

Thomas Edison’s famous saying, “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent” reveals one of the secret tips to become a successful entrepreneur.

Professionals from sales and marketing, human resources, and finance are flocking to get established in start-up roles. But, entrepreneurship isn’t for everyone. Diligence, superb social skills, ability to overcome hardships, and the ability to build a unique marketing strategy frame just some of the characteristics of entrepreneurs.

When we think of entrepreneurs, iconic figures like Steve Jobs, Bill Gates, or Gordon Moore instantly spring to mind. Years of hard work, unique ideas and strategic marketing skills helped them to realize their dreams. Here are 7 tips and tricks all entrepreneurs should implement to ensure strong establishment of their brands.

Build Anxiety Among Your Audience

Keep your products secret. Engage users by enabling them to make a wild guess. Just give a hint about your awesome product or service and don’t spread its details. Let the customer engage with the brand through a guessing game. Apple implemented the same strategy during the launch of iWatch. Its launch process was initiated with the name Apple watch, rather using its actual name, iWatch, and its design was kept secret. Self-marketing strategies can be implemented by initiating viral discussions on social media.

Perform Vigilant Risk Assessment

Small business entrepreneurs enter the business world to turn their ideas and knowledge into moneymaking companies. But, the failure to assess the risks associated with a startup pulls down its success rate. The autopsy.io reveals some of the reasons responsible for startup failure. Extensive research and analysis, effective goal-setting, hunting high and low, and studying the target market can play a crucial role in helping your business deal with hardships successfully.

Answer Customer Needs Satisfactorily

Failing to recognize customer needs lead to business breakdown. Create a compelling message that describes features and benefits of the product, and its unique selling points. Pricing forms the critical part of your brand development. Choosing the right price can help you maximize profits and build up healthy relationships with customers. Also, active engagement and dialogue with the customers can help to acquire better understanding of the customers’ needs.

Build an Appealing Visual

Powerful visuals can create strong brand image and help its quick establishment. Interactive and engaging visuals enable you to build a long term relationship with existing customers and create new customers. You can communicate some useful messages through visuals and ensure everything in your design serves an objective. Also, compile brand attributes in the message and use them effectively in every marketing campaign.

Frequently Approach Customers and Prospects

Frequently connecting with customers and prospects using latest promotional offers can help build a perfect image of your brand. Generating referrals and examining the customers’ experience with the products and services offered will enable them to engage better with the brand. Only a small percentage of customers may respond to the approach made. That’s normal. But, frequently contacting the customers will help generate interest among them.

Create Less and Earn More

Some research based on the marketing strategies of brands such as Nokia, Samsung and Apple suggests that what matters is giving less but with utmost value. Steve Jobs always excelled in this mantra. However, Apple has deviated from its ideology since the death of Steve Jobs, with the launch of so many variants of iWatch at the same time.  It becomes difficult to choose the best out of many. Contrary to this, creating just one perfect product can help to better establish your brand.

Make Wise Use of Everything

Utilizing the best resources available in the market can help you to reach informed decisions. Growth hacking is a well-known branding tool making its presence on the market. A successful business website can be promoted and marketed by performing social media optimization, A/B price testing, website analytics and implementing content marketing strategies. Track what satisfies the customers most. Understanding where, when, and how to spend will help you better fulfill the needs of all your customers.

Wrapping it up

Starting your own venture is an exciting journey.  But, certain things need to be considered before making the first move. A perfect blend of a game-changing idea and vigorous marketing efforts can turn any entrepreneur into a more successful entrepreneur.

Author: Shraddha Tewari, is an Editor formally associated with AceCloudHosting that offers services related to QuickBooks Cloud. She has diverse professional experience in digital marketing. Her strong interest in reading and writing about technology, cloud computing and latest software developments enables her to develop effective and informative technology oriented content. She can be followed @tewarishraddha1.

Published: November 25, 2015

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SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

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