Posts Tagged ‘Marketing’
Influencer Marketing: A Beginner’s Guide on What It Is and How to Get Started
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business. Unfortunately… the powerful world…
Read MoreTips for Marketing Your Business on a Shoestring Budget
Starting your own small business requires sticking to a very tight budget in most cases. While your cash flow may be stretched thin, there are still methods for marketing your brand and products that won’t put you further in debt. By considering some of these suggestions, you may be able to promote your business more…
Read MoreYou and Your Customers Will Spend 5 Years on Social Media!
During your lifetimes, you and your customers will spend more time on social media than on eating, socializing, and grooming. Yikes! With the results of a new study by The Manifest, you can learn how your customers use social media so you can better engage them through social networking. The most important takeaway: Nearly everyone uses…
Read More5 Ways to Market Your Small Business Better
Did you know that two-thirds of SMB owners and leaders—a full 66 percent—are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT? When stretched too thin, even the most seasoned business professionals find that some, if not all, of…
Read MoreWebinars: The Teacher is in the House
I’m hoping that you’re finding this series focused on the channels too critical for you to ignore in 2019 has been helpful so far. The channel we are going to focus on today is the redheaded stepchild of the list. I think it is often overlooked or dismissed because it seems a little daunting and…
Read More5 Superior Tips on How Your Business Could Earn Customer Loyalty
The global market is becoming competitive with each dawn and every business is spending much of their time and resources attracting new customers. Most marketers are realizing that to hook customers is one thing, and a completely different thing to retain them. So why is it important to attract customers? Well, it goes without saying…
Read MoreThe Value of Retrospectives After Marketing Projects
For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve…
Read MorePrinted Envelopes: The Valuable and Underestimated Marketing Tool for Small Businesses
It is no secret that the majority of marketing campaigns today are focused on the e-commerce arena where competition has gradually shifted to thanks to technology advancements. As an entrepreneur, it is easy to get caught up in a constant chase to solidify your online presence to the point of losing touch with other basic…
Read MoreGrowing a Services Business Requires Selling Yourself
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s harder to find guidance on what…
Read MoreThis One Thing Makes All Marketing Boom or Bust
For local businesses, one “marketing engine” drives results for all other marketing efforts. Fine tune that engine and your marketing costs will plummet and sales will boom. Fail to keep that engine running smoothly and your marketing costs will skyrocket and sales will go bust. What is this “marketing engine?” Online customer reviews. Customer reviews…
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