For local businesses, one “marketing engine” drives results for all other marketing efforts. Fine tune that engine and your marketing costs will plummet and sales will boom. Fail to keep that engine running smoothly and your marketing costs will skyrocket and sales will go bust. What is this “marketing engine?” Online customer reviews. Customer reviews […]
Chas Cooper has a passion for helping small business owners get the appreciation they deserve for a job well done, which drove him to start Rising Star Reviews, a web application company that applies the lessons Chas learned during his 20-year marketing career to help local businesses get more 5-star reviews from their happy customers.