The global market is becoming competitive with each dawn and every business is spending much of their time and resources attracting new customers. Most marketers are realizing that to hook customers is one thing, and a completely different thing to retain them.
So why is it important to attract customers? Well, it goes without saying that any business that doesn’t attract customers is likely to be pushed out of the market. Therefore, your objective as a businessperson is to prioritize on improving customer loyalty. Offering exceptionally good products and services make your customer happy and satisfied and give them a reason to buy from you the next time they want to.
Retaining customers is not always a walk in the park and it’s likely to save you a lot. However, many business owners don’t know how to retain their customers and if you are one of them, you have come at the right place and we will give you ideas you can implement to retain your business.
1. Market and promote your business
When you open a new business, you must make the public know what kind of business it is and what kind services you offer. You should focus on a SMART marketing goal, which is all about specific, measurable, attainable, relevant, and time-bound strategy, which will give clear and precise information about your business and why customers should buy from you.
Once your business starts growing, make your customers remember it and the best way is by giving out promotions. You can give out company-branded products such as pens, t-shirts, caps, as well as notepads. Also, giving out free promotional products during business conferences, trade shows or other events will increase the exposure of your company.
When the name of your company crosses the minds of your customers on a regular basis, they will be in a good position to recall your business when they need your services. It’s important to offer unique and discounted products as this plays a crucial role in attracting and retaining customers.
2. Offer reliable services
Your customer is the most important person in your business and whether he buys from you again or not depends on the quality of your services. It goes without saying that most businesses fail to deliver quality services as they promise and this contributes largely towards their downfall. It’s therefore important to have a good reputation that your customers can rely on and they will show their loyalty by buying from you the next time they need your product or services.
3. Maintain contact with all your clients and get their feedback
Customers are the most important people in your business and therefore, learn to contact them regularly. Your business should have a transparent customer service where all the queries of your customers are addressed promptly. If your staff do not satisfy customers, reach out to them and resolve the matter. Given that your goal is to retain your customers, reach out to them after sales.
Digitize your business and create social media accounts where you interact directly with your customers, answer their questions, and let them know when launching new products or services. Sending your customers special incentives or email newsletters and responding to their emails make them feel special. Loyal customers should be rewarded by sending them birthday cards, anniversary cards, as well as holiday cards and this, creates the urge to buy from your business over and over again.
As a rule of thumb, be honest and friendly when contacting your customers.
Apart from engaging your customers, it’s important to get their feedback on the matters of your business and the goods and services you deliver. At times, customers may buy from you, not because they are satisfied, but because they have no other available option.
Reach out to your customers and ask their honest opinion about your business. Read their reviews use a questionnaire and talk one on one with few customers and this will keep your business in check, as you’ll know areas to improve to attract and retain even more customers.
4. Utilize queue management system
All people including your customers have deadlines to meet and other activities they ought to do and they wish to spend the least time possible in your business. That being the case, don’t make them wait for too long as this might make them not to ever return.
In this 21st century, you can utilize a queue management system to manage your waiting lines by offering your customers with an easy method to order what they want based on pre-scheduled appointments or first in first out. The queue management system provides the audio-visuals strategy for directing your customers and calling them forward when their time is right. That way, the queue is reduced which in turn reduces waiting time and your customers are greatly satisfied and they will come back to shop with you because their time is not wasted.
5. Utilize vanity phone number
As stated earlier, global marketing is becoming competitive and a vanity phone number can help your business stand out. A vanity telephone number is a unique and easy phone number billed for all incoming calls and a person making the call is not charged anything. It comes with a certain sequence of digits that are easy to remember and having one makes it easier for your customers to dial it faster and communicate with your business when the need arises.
Besides giving your business a professional touch, a vanity phone number retains your customers, makes your business recognizable, builds an identity that people can’t forget, makes your company look bigger and well-established, generate more leads, and makes it easy for clients nationwide to reach your business.
We are living in a competitive world of business and if you want yours to be more successful, focus on increasing customer loyalty. Repeat customers play a significant role in reducing marketing cost as they spread the word about your business, help your business make more sales and eventually more profit as they refer their families and friends, and most importantly, they keep your business growing. If your business is experiencing no growth or is on the verge of collapsing, apply the above tips and enjoy tremendous benefits.