5 Unusual Marketing Tactics That Actually Work

Getting your message out into the world is an essential part of making it as a modern business, yet many entrepreneurs and business owners are finding it difficult if not downright impossible to set themselves apart from their competitors. Despite the increased reliance on digital technology across the marketing industry in recent years, too many…

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6 Easy Optical Marketing Tips That Won’t Break the Bank

One of the biggest challenges eyecare practices face is replenishing new clients. Getting new patients through the door can be a relentless struggle. Ironically, the focus on marketing often drops off when business is fairly busy. But in such a competitive market, marketing requires constant attention to bring new clients in. So how do you…

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Who Generates the Leads: Marketing or Sales?

CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary objectives driving performance improvement efforts…

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4 Classes Every New Entrepreneur Should Take

Being a successful entrepreneur takes plenty of intelligence, creativity, and daring. For some, it’s a role that they seem born to play. For others, it’s an uphill climb full of bumps and bruises, each with its own corresponding lesson in business. Either way, the one thing that’s certain is that the journey of an entrepreneur…

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10 Ways to Use Social Media to Grow Your UK Muslim Market

Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time.…

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7 Trends to Watch When Designing a Brochure

When marketing a company, business owners often think they can do everything online. They soon realize, usually at an event, that they need some type of brochure to give to people. Potential customers like to have a takeaway that they can scan at their leisure. That’s why graphic designers continue to be needed for print…

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Top (10) 8 Articles on Marketing to Women

In honor of International Women’s Day last week, I scoured the Internet to create my list of top articles on marketing to women. Even though women as purchase decision makers has come a long way (baby), there’s still quite a road ahead in getting things “right.” To underscore the problem, information and studies on marketing…

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4 Growth Tips for Modern Marketing Agencies

Thanks to low barriers to entry, low-cost tools, and widespread visibility, starting a digital marketing agency is not terribly difficult. Many firms have started from a home office and continued to be managed independent of a permanent location or commercial space. But there’s a significant difference between launching a digital marketing agency and scaling a…

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What Does It Take to Make Money as an Airbnb Host?

Airbnb has revolutionized the way travelers find accommodation. You no longer have to rely on expensive hotel rooms while traveling on business or holiday. If you are someone with a room or property to spare, startups like Airbnb offer a profitable money-making opportunity for solo entrepreneurs. But Airbnb is not the only service that lets…

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