Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time. Here are 10 ways to use social media to grow your hijab shop
Spread the Word
Social media allows you to grow because it practically forces people to acknowledge you. Social media is everywhere, and at least some of your customers are using it on a regular basis. There’s a good chance that your current customers, and potential new customers, are going to see what you put on Facebook and YouTube. Continuing to interact with customers like this makes them want to learn more about you and what you can do.
Provide Visuals for Your Customers
Hijabs are a kind of garment. People are going to want to see what your hijabs look like and how they, the customer, might look wearing them. Pinterest in particular is a great platform for visuals, as is Instagram. It seems like hijab/abaya and generally modestwear companies haven’t had much success with using Instagram, but Hidden Pearls, which specialize in hijabs online has managed to make their name on the platform recently, paving the way for other companies to do the same. Don’t forget about YouTube! Make some videos showing people how to wear hijabs as people love informative content like that.
Join the Conversation
One of the great things about social media for business is that it allows you to interact with customers in real time. When people ask questions or give feedback about your company, both positive and negative, they will likely do it through social media. You should join the platforms that your customers are using and interact with them and get involved with relevant hashtags and conversations.
Stick to What You Know
One reason businesses don’t use social media is they aren’t sure what to post. The answer is simple; post what you know. Stay true to your business and your message with your content. Stick to the 80/20 rule that says 80% of the content you post should be about other messages and content. It should relate to your target audience and business without directly trying to sell to them. That’s what the other 20% is for. People respond well when you don’t try and push your products on them and spam them with sales pitches.
Be in the Know
Social media changes all the time, as does the topics being discussed there. A hot issue could fizzle out in a matter of days. Staying up to date helps your hijab business grow ahead of the competition. There’s a great book called The Big Buzz of Social Media Changes that can really help with this. It’s only one of several social media guides that can really help you out.
Have a Plan in Mind
Going into social media with a plan in mind saves you plenty of time and resources. The first step is putting together a weekly schedule. This schedule should be evaluated once a month to make any necessary changes to improve it. This could be as simple as saying what you will focus on for each day. It tells you what you’ll be focusing on and what to avoid. Also put together a content and event calendar. Make note of special events and holidays coming up that are important to your business, such as Muslim holidays, and plan content around them.
Use the Right Channels
One major reason that hijab companies, and indeed any company, fails on social media is because they focus on the wrong platforms. You don’t need to have a presence on every single social media platform. Find the platforms that your customers are using and take advantage of those. Given that a hijab store will be posting a lot of visual content, focus on visual platforms such as Pinterest, Instagram, and Twitter.
Make a Good Impression
Leaving a good impression on social media requires good, consistent, visuals and texts. Look at your social media profiles and ensure that all the avatars, cover photos, and profile information are relevant, complete, and up to date. Having a complete profile like this shows cohesive branding and professionalism.
Understand Your Audience
Knowing what your audience wants and needs will help you interact with them on a deeper and more intimate level. Knowing what they believe in and want to read about helps you understand the kind of content you should offer. After getting an understanding of your audience, give them what they want. Connect with them and they will be more interested in visiting your website and purchasing your products.
Let Them Know You’re Human
Show your audience your softer side. Interact with them through social media. Don’t just post links to articles and products hoping that people will read it. Get on there and interact with people. Respond to the posts people make about you and show them the human side of your business. Show them the people that work for your company and let them understand they are dealing with real people. This helps forge a connection with the audience, which encourages them to get emotionally invested in you, your business, your products, and your success.
There are lots of things you can do to stand out more on social media and use it to your advantage. It all boils down to having a plan and sticking with it though. Show people that you aren’t just a business and allow them to see the people behind the account. With a little work and planning, you’ll be succeeding on social media in no time.