• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Feb 5, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Run and Grow / Customer Service / The Customer’s Taste Buds Are Always Right
The Customer’s Taste Buds Are Always Right

The Customer’s Taste Buds Are Always Right

1696 Views

Oct 8, 2013 By Ron Kaufman

When I tasted the Greenwich Pizza “Garden Delight” in the Philippines, my taste buds got a shock! The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.

 
I’ve been eating pizza all my life. Pizza is made with tangy tomato sauce and should be covered with mozzarella cheese, right? Sweet sauce and cheddar is no way to make a pizza.
 
Unless you want to sell a lot of pizza in the Philippines.
 
Greenwich Pizza doesn’t care what pizza is known for in Italy or New York or anywhere else for that matter. Greenwich wants to dominate the Philippine pizza market. As far as they’re concerned, when you are in the Philippines, Filipino taste buds rule. This business has one of the most important factors in customer service excellence down pat.
 
If the local market wants sweet, then sweet tomato sauce it is. If local customers prefer cheddar, spread on the cheddar cheese. Although I wasn’t thrilled with the pizza, Greenwich’s recipe is an example of customer service excellence in action.
 
Global brands Pizza Hut, Shakeys and Dominos all sell pizza in the Philippines. But local Greenwich is the market leader.
 
Why? Because Pizza Hut, Shakeys and Dominos all make their pizza to global (not local) pizza standards, with plenty of tangy tomato sauce and mozzarella cheese. While this might be an example of customer service excellence elsewhere, it doesn’t fly in the Philippines. Responding to the market is customer service excellence in action.
 
Key Learning Point for Customer Service Excellence   
 
Question: Who knows best what customers really want? Local businesses or global corporations?
 
Answer: Neither. The people who know best what customers really want are the customers themselves! Businesses that want to succeed listen and respond accordingly to customer desires.
 
Action Steps for Customer Service Excellence 
 
Do you think you already know what’s best for your customers? Or do you really listen to learn what your customers prefer? Ask yourself these questions and decide what you can do to boost your record for customer service excellence.
 
Copyright Ron Kaufman.

Filed Under: Customer Service Tagged With: Customer Service, Differentiation, Marketing Strategy, Ron Kaufman

Ron Kaufman

Ron Kaufman

Ron Kaufman is the world’s leading educator and motivator for upgrading customer service and uplifting service culture. He is author of the bestselling "UP! Your Service" books and founder of UP! Your Service. To enjoy more customer service training and service culture articles, visit UpYourService.com.

Related Posts

  • 6 Best Marketing Strategies for a Remote Team
  • does-your-customer-understand-your-differentiation-Are You Really Differentiated?
  • 8 Ways to Boost Your Marketing Strategies for 2021

Primary Sidebar

Random

5 Inspiring Books That Are Transforming My Life and Business

Apr 12, 2018 By Jeff Bullas

Do You Have the Power to Protect Your Small Business?

Jan 17, 2014 By Brittany Thorley

6 Powerful Ways to Improve Your Business Credit Score

Mar 4, 2020 By Bernadine Racoma

How to Charge for Graphic Design Services

May 10, 2016 By SmallBizClub

Is Your Mobile Website Fast Enough for Google?

Mar 7, 2018 By Caroline Phillips

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy