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Home / Archives for Market Segmentation

Market Segmentation

Clients You Love

Feb 10, 2020 By Drew McLellan

The truth is not every client is created equal. We all know that there are clients we love to serve. We’re able to provide them with incredible value and they appreciate the work we do. The relationship goes beyond the transaction and makes our work meaningful. Wouldn’t it be wonderful to work with a bunch […]

Filed Under: Relationships Tagged With: Market Segmentation, Target Market

LinkedIn Introduces Lookalike Audiences

May 2, 2019 By SEER Interactive

As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike audiences like Facebook has. That is changing! LinkedIn is rolling out lookalike […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: LinkedIn, Market Segmentation

10 Ways to Use Social Media to Grow Your UK Muslim Market

Mar 29, 2019 By Ed Fox

Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time. […]

Filed Under: Marketing Plans, Sales and Marketing Tagged With: Market Segmentation, Marketing, Social Media

Top (10) 8 Articles on Marketing to Women

Mar 12, 2019 By Elaine Fogel

In honor of International Women’s Day last week, I scoured the Internet to create my list of top articles on marketing to women. Even though women as purchase decision makers has come a long way (baby), there’s still quite a road ahead in getting things “right.” To underscore the problem, information and studies on marketing […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Market Segmentation, Marketing

How Are You Targeting Your 50+ Customers?

Feb 7, 2019 By Elaine Fogel

The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target […]

Filed Under: Marketing Plans Tagged With: Generations, Market Segmentation, Marketing, Seniors

Clustering Users for Enhanced Audience Segmentation

Feb 4, 2019 By SEER Interactive

Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on […]

Filed Under: Online Marketing Tagged With: Content Marketing, Market Segmentation, Marketing

Early Adopters are Not Enough to Assure Your Success

Jan 16, 2019 By Marty Zwilling

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias. […]

Filed Under: Marketing Your New Business Tagged With: Getting Started, Market Segmentation, Marketing

How to Use Twitter Audiences

Jan 4, 2019 By SEER Interactive

Built your Twitter campaign but stuck on how to best tailor your audiences? Look no further! Tailored audiences on Twitter can help you create more successful remarketing campaigns. In order to make sure users engage with your brand, you need to learn how to set up tailored audiences and make them work for your website […]

Filed Under: Online Marketing Tagged With: Advertising, Market Segmentation, Twitter

What You Need to Know When Marketing to Rural Americans

Nov 8, 2018 By Elaine Fogel

If your business or nonprofit markets its products or services (or fundraises) to Americans living in rural areas, you’ve got to read this for new research findings! Did you know that almost 60% of rural adults believe that access to high-speed internet is a problem in their areas? Ouch! And, their socio-economic status doesn’t matter. […]

Filed Under: Marketing Plans Tagged With: Location, Market Segmentation, Marketing

Can You Profit by Serving Early Adopters?

Oct 23, 2018 By Dave Berkus

I am a gadget freak, often purchasing new technologies in their first release. And my closet is full of such gadgets, from early pen-based computers to early brick-sized cell phones to an electronic handwriting recognition pad received as a gift to test. These early dives into new technologies serve a purpose for me. They keep […]

Filed Under: Marketing Plans Tagged With: Market Segmentation, Mistakes, Profits

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