An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 […]
Creating Posts on Social Media: The Ultimate Guide
When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations. If you’re looking for tips to creating a killer social media post, the guys at MyCleverAgency have put together this invaluable infographic, […]
Dude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost […]
Using Social Media to Recruit
Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool.
When to Schedule Your Social Media Posts
You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.
How to Get Your Social Media Lineup Just Right
The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon.
Is LinkedIn Your Best Networking Tool?
Networking is key to running a small business. You want your name and your company out there for others to find and use. Social media is a great way to do this, and one of the best tools is LinkedIn.
LinkedIn & Facebook: Which to Use for Your Small Business
In the world of professional networking, the internet has become the “virtual rolodex” for business people.
Why Now is the Perfect Time to Start B2B Marketing on LinkedIn
If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections
Generating Leads and Referrals on LinkedIn
LinkedIn is a great tool for career building; it has virtually replaced the business card and has become the new way to network for individuals and their businesses.
