It is safe to assume that as a business owner, whether small or big, you are on LinkedIn. According to Fortune, LinkedIn now has more than 500 million users, including corporate executives, buyers and decision makers. So it’s also safe to presume that you know that the economic decisions and deals course through the social […]
Facebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect […]
Creating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require […]
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 […]
Creating Posts on Social Media: The Ultimate Guide
When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations. If you’re looking for tips to creating a killer social media post, the guys at MyCleverAgency have put together this invaluable infographic, […]
Dude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost […]