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Home / Archives for LinkedIn

LinkedIn

How to Use LinkedIn Sales Navigator for Social Selling

Aug 7, 2017 By Michael Peggs

It is safe to assume that as a business owner, whether small or big, you are on LinkedIn. According to Fortune, LinkedIn now has more than 500 million users, including corporate executives, buyers and decision makers. So it’s also safe to presume that you know that the economic decisions and deals course through the social […]

Filed Under: Online Marketing Tagged With: Lead Generation, LinkedIn

Facebook Company Pages Score High with US Consumers

Sep 19, 2016 By Elaine Fogel

If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect […]

Filed Under: Online Marketing Tagged With: B2B, Facebook, LinkedIn, Social Media

Creating Platform-Specific Content: JustFly’s Guide to Finding Your Audience

Apr 28, 2016 By Keith Holland

Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require […]

Filed Under: Online Marketing, Sponsored Tagged With: Content Marketing, Facebook, LinkedIn, Social Media, Twitter

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Jan 12, 2016 By Chris Horton

An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 […]

Filed Under: Online Marketing Tagged With: Advertising, Facebook, LinkedIn, Social Media, Twitter, YouTube

Creating Posts on Social Media: The Ultimate Guide

Oct 20, 2015 By Elvin Web Marketing

When it comes to creating posts on social media, there is no one size fits all solution. Every social network is different, comes with a different set of rules & a different set of expectations. If you’re looking for tips to creating a killer social media post, the guys at MyCleverAgency have put together this invaluable infographic, […]

Filed Under: Online Marketing Tagged With: Facebook, Google+, Infographics, Instagram, LinkedIn, Pinterest, Social Media, Twitter

Dude Where’s My ROI?

Aug 18, 2015 By Katya Constantine

So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost […]

Filed Under: Advertising and Lead Generation Tagged With: Amazon, Facebook, LinkedIn, Pinterest, Social Media Marketing

Using Social Media to Recruit

May 15, 2015 By SmallBizClub

Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool.

Filed Under: Human Resources Tagged With: Employees, Facebook, Hiring, LinkedIn, Social Media, Twitter, Will Bridges

When to Schedule Your Social Media Posts

Mar 12, 2015 By Katya Constantine

You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.

Filed Under: Online Marketing Tagged With: Facebook, Google+, Infographics, Instagram, Katya Constantine, LinkedIn, Pinterest, Social Media, Twitter

How to Get Your Social Media Lineup Just Right

Jan 29, 2015 By Susan Solovic

The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon.

Filed Under: Online Marketing Tagged With: Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Susan Solovic, Twitter, YouTube

Is LinkedIn Your Best Networking Tool?

Jan 21, 2015 By Heather Legg

Networking is key to running a small business. You want your name and your company out there for others to find and use. Social media is a great way to do this, and one of the best tools is LinkedIn.

Filed Under: Relationships Tagged With: Heather Legg, LinkedIn, Networking, Relationships, Social Media

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