Posts Tagged ‘International’
Top Marketing Fails
Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
Read More Is Your Business Ready to Go International?
There was a time when the international market was open only to large companies with the capital and infrastructure necessary to operate across several time zones. Today, technological innovations and emerging customer bases have not only made it possible, but desirable, for smaller businesses to go global.
Read More Looking to Expand to Another Country? Check Your Finance Translations First
There are many barriers to entering into a completely unfamiliar market in another country, but the benefits that it carries are huge. One of these barriers can be language.
Read More Entrepreneurs Should Rollout Local But Plan Global
New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.
Read More Small Businesses Should Consider International Expansion
Just because you are a “small business” doesn’t mean you shouldn’t be thinking big. Your plans for expanding your enterprise may include opening a second location a few miles down the road or increasing your product line, but you should also consider how you can take advantage of the global marketplace.
Read More Ready to Offer Mobile Payments? Find the Right Service
After an extensive amount of research, you’ve finally decided that accepting mobile payments will benefit you and your company. Congratulations! You’ve made a great decision. You are joining a growing number of small businesses taking advantage of this advance in technology.
Read More Cultural Sensitivity: How to Approach International Executives
Whether you’re an entrepreneur with international exposure or you’ve merely heard stories about cultural diversity, I’m sure you’re aware of how delicate interactions can be in a foreign environment.
Read More Evaluating International Risk
A big reason why most small businesses don’t approach foreign markets is because of the myriad risks associated with global operations. While international risk is certainly not something to take lightly, a careful assessment of the primary dangers that your business faces will ensure that you’re ready for whatever challenges you might face.
Read More Developing a Global Strategy
Once you’ve decided which foreign country you’d like to enter, it’s time to develop a strategy for how to successfully penetrate the market and create an immediate impact on sales for your business. Here are a few steps that I suggest taking to ensure you’re ready to take your business international.
Read More Where Will Your Business Succeed Abroad?
Once you’ve mustered up the courage to approach a foreign market, it’s time to decide which countries you want to target. Here are a few ways to determine whether your business will be successful entering another country.
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