New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.
Just because you are a “small business” doesn’t mean you shouldn’t be thinking big. Your plans for expanding your enterprise may include opening a second location a few miles down the road or increasing your product line, but you should also consider how you can take advantage of the global marketplace.
After an extensive amount of research, you’ve finally decided that accepting mobile payments will benefit you and your company. Congratulations! You’ve made a great decision. You are joining a growing number of small businesses taking advantage of this advance in technology.
A big reason why most small businesses don’t approach foreign markets is because of the myriad risks associated with global operations. While international risk is certainly not something to take lightly, a careful assessment of the primary dangers that your business faces will ensure that you’re ready for whatever challenges you might face.
Once you’ve decided which foreign country you’d like to enter, it’s time to develop a strategy for how to successfully penetrate the market and create an immediate impact on sales for your business. Here are a few steps that I suggest taking to ensure you’re ready to take your business international.
Once you’ve mustered up the courage to approach a foreign market, it’s time to decide which countries you want to target. Here are a few ways to determine whether your business will be successful entering another country.
In the first part of a series on taking your small business international, I’d like to discuss why it might make sense to expand your business to a foreign country. Here are three reasons that inspire most businesses to develop a global strategy.
Alibaba is China’s largest global marketplace for online sourcing and shopping. With over 2 million supplier storefronts and an e-commerce platform similar to eBay and Amazon in the US, Alibaba offers safe and simple trade solutions and easy access to verified suppliers.
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