• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Submissions
  • About Us
  • Contact Us
  • Apr 14, 2021
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Tax Bandits banner
Home / Archives for Influencers

Influencers

Today’s Version of Word of Mouth Marketing

May 22, 2019 By Drew McLellan

Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting […]

Filed Under: Marketing Plans Tagged With: Influencers, Marketing, Word of Mouth

Who is an Influencer?

May 15, 2019 By Drew McLellan

Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to […]

Filed Under: Marketing Plans, Sales and Marketing Tagged With: Influencers, Social Media

How to Build Social Media Influencer Engagement

Feb 6, 2019 By Parker Davis

In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been social media. While starting out as places friends could share about their lives, social media has become a crucial marketing […]

Filed Under: Online Marketing Tagged With: Influencers, Social Media

Why Your Influencer Campaigns Are Falling Flat

Jan 16, 2019 By Jeff Bullas

Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust and idolize—their […]

Filed Under: Marketing Innovations Tagged With: Influencers, Marketing, Mistakes

5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries

Dec 27, 2018 By James Cummings

It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have […]

Filed Under: Marketing Your New Business Tagged With: Branding, Competition, Influencers, Scalability, Social Media

Influencer Marketing: A Beginner’s Guide on What It Is and How to Get Started

Dec 10, 2018 By Jeff Bullas

Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business. Unfortunately… the powerful world […]

Filed Under: Marketing Innovations Tagged With: Influencers, Marketing, Social Media

The Biggest Trends in Marketing Right Now

Nov 7, 2018 By Andrew Deen

Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social media, blog posts, online videos, texts and other available marketing channels. Additionally, modern marketers can refine their practices by leveraging […]

Filed Under: Marketing Innovations Tagged With: Advertising, Influencers, Marketing, Trends, Video

Thriving with Knowledge Commerce

Jul 17, 2018 By Brian Wallace

Today, many small business owners are engaged in knowledge commerce, selling their expertise on a topic to students or businesses who want to learn. These “infopreneurs” are a growing class of small business owners and freelancers, that seek to teach students anything from cooking to accounting. Becoming an infopreneur isn’t easy, but here are some […]

Filed Under: Personal Readiness Tagged With: Influencers, Infographics

Why You Should Look to Your Employees During an Influencer Campaign

Jun 4, 2018 By Aaron Lee

Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a popular influencer. Despite the recent uptick in interest surrounding influencer campaigns, however, any entrepreneurs and marketing managers are making simple, […]

Filed Under: Marketing Plans Tagged With: Employees, Influencers

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

Apr 30, 2018 By Chad Pollitt

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and […]

Filed Under: Marketing Innovations Tagged With: Artificial Intelligence, Influencers

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Interim pages omitted …
  • Go to page 7
  • Go to Next Page »

Primary Sidebar

Random

make-them-want-more--7-tips-to-retain-customers

Why Every Startup Needs To Select Customers Carefully

Apr 14, 2021 By Marty Zwilling

How Can Your Small Business Benefit From eCommerce?

Apr 14, 2021 By Efrat Vulfsons

A Short Guide To Successful Transactional Email Marketing

Apr 14, 2021 By JT Ripton

Tekion: The First Retail Operating Platform (DMS)

Apr 13, 2021 By Lynn Ruthe

Offices Are Changing. Here Are the Newest Trends

Apr 13, 2021 By Devin Caldwell

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2021 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy