How to Step Into the Other Person’s Shoes

A big part of becoming a highly-effective, Genuine Influencer, is to be able to understand the other person. After all, when you know what they need, want, and desire, you’re in a much better position to help both of you attain mutually-beneficial results. But this can be much more difficult than it seems. We’ve all…

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4 Top Ways to Sell on Instagram

With Instagram, you can find your target audience and sell to them with relative ease. Here’s how. Use Instagram ads The Instagram algorithm is continually changing with major upheavals in the way algorithms sort and display content. Instagram ads are one way to find your way. Just be sure that you use an online logo…

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6 Instagram Growth Hacks to Explode Your Reach

If you aren’t active on Instagram you are missing out on a ton of marketing opportunities for your business. As it has over a billion users who can be reached better than on many other networks because of Instagram’s high engagement rate. So, to help you grow your presence I have shared my top Instagram growth hacks below.…

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How to Grow Your Business with SEO in 2020

SEO is changing. Unless you’ve been living under a rock, you already know that. The focus is now not on traditional factors that once used to move the needle for rankings but other complementary factors that play a big role. The goal is to present your business as an authority. That takes more than the…

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6 Digital Marketing Trends You Can’t Ignore in 2020

Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in…

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7 Ways to Influencer Marketing Success

The digital marketing field has been so impactful in the business industry that it has essentially become a necessary tool for success. This also stems from the fact that digital marketing itself has grown into smaller areas and marketing strategies. Of these smaller strategies, influencer marketing is arguably the most effective method. Without a doubt,…

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Today’s Version of Word of Mouth Marketing

Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting…

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Who is an Influencer?

Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to…

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How to Build Social Media Influencer Engagement

In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been social media. While starting out as places friends could share about their lives, social media has become a crucial marketing…

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