Posts Tagged ‘Growth’
Need a Growth Strategy? Avoid These Epic Fails.
What do startups and mature SMBs have in common? The need to develop and implement an effective growth strategy. This always proves easier said than done and that is in part due to the fact that growth strategies are rather elusive, almost like shapeshifters in science fiction. You think you see one at a distance,…
Read More3 Signs It Is Time to Grow
Growth is a funny thing. Too much too fast is not good, but not growing when the time is right is not a smart move either. Growth usually requires money on the front end, but the investment can be well worth it if the timing is right. How do you now? Here are three signs…
Read More5 Top Tips to Help Grow Your Startup
Starting a business from scratch is a notoriously difficult and demanding challenge. There is no single secret to success in this competitive context but there are ways to help tilt the odds in your favor. 1. Don’t expect instant success Being ambitious is almost a prerequisite for anyone taking up the challenge of setting up…
Read More27 Benefits of Branding Your Company
You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their reputation. It’s the perception on the street and clearly defined, a brand can create an experience that leads to greater…
Read More8 Ways an Investor Pitch Differs from a Product Pitch
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. Remember, investors are buying into the business, not the product. Investors are business…
Read MorePros and Cons of Franchising Your Business
Businesses looking to expand often find themselves at a crossroads: franchising vs. traditional expansion. Despite experts trying to sway you one way or another, there’s no cookie cutter answer. It boils down to your specific business model, your vision for your business, market trends and ability to franchise. Not every model should, or can be,…
Read MoreMore Than Just a Lemonade Stand: How to Scale Your Small Biz
Scaling up your business is one of the hardest things to do, no doubt about it. Not only can it be hard to decide what areas should receive the most attention, but ensuring there are enough resources to grow is even more troublesome. Ideally, a growth strategy is prepared before the business has even launched.…
Read More5 Ways to Use Periscope for Your Business
Periscope is a way to use mobile live-streaming to market your business. The app is proving to be a powerful tool—it allows you to ‘go live’ via your smartphone from any location for real-time engagement. Periscope is a place where customers can ask questions and get an immediate response. It’s the fastest-growing social network to…
Read MoreFrom Small Business Beginnings to Big Brand Success
When you think about multi-million dollar companies like Dell, Apple and Google, you probably don’t also consider the commonalities they have to your small business—a business you grew and nurtured from your basement until it could sustain an office space and additional employees. However, these giants didn’t slide down a bean stalk and arrive as…
Read MoreGoing into New Markets
When a bonsai stops growing, you know it’s dead. ~Japanese Proverb Continuous growth is critical for each and every business, but very often, existing markets get so rife with competition, it is almost impossible to grow. In these cases, a business’s only option may be to expand into new markets. This can be a very…
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