How to Build Credit as a Small Business Owner

If you are in the start-up phase of owning a small business, give yourself some credit because it’s unlikely anyone else will. Small businesses have an extremely difficult time getting credit from the one place they really want it: lending institutions.
Read More

The 4 Disciplines of Great Company Culture

The word “organization” and the word “organism” come from the same root word. Company culture bears many similarities to natural ecosystems. The way founders do business in the beginning of a startup are the seeds for what kind of company they will develop in two, five and ten years.
Read More

Barry Moore: A Veteran in Business

Veterans Day is one of the most important days of the year. It’s a day when we as a nation get to celebrate all that is our military. Not only do I support our veterans, I also help them discover their dreams/goals and watch them come to fruition as they start or expand their business.
Read More

Franchising: The Advantages and Drawbacks

There are many advantages to buying a franchise over starting a business from scratch. Ordinarily a franchise offers the owner a degree of security and stability, with help, advice, and support at hand should any problems arise. There are drawbacks, however, such as the restrictions on what you can and can’t do with the business being a prime example.
Read More

Startups Need to Embrace Zero Paid Media Marketing

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
Read More