When you first decide to quit your 9 to 5 job and become an entrepreneur, you’re going to get a lot of advice sent your way, whether it’s solicited or not. One of the biggest pieces of advice that will be sent your way will be a long list of tips on how to be productive.
Traditionally, the majority of entrepreneurs have been logical thinkers, problem solvers, and pay attention to details. These are the stereotypical left-brain engineers. Yet I see a big shift from the knowledge age, with its left-brain foundation, to a critical focus today on visualization, creativity, relationships, and collaboration, which are more in the domain of right-brainers.
Real business strategy is mostly just focus. It’s about what you don’t do, sort of like how a marble sculpture is formed by what’s removed from the original block. Focus on what you and your business do best, what you do better and different, and then focus on a specific set of potential customers and focus again on building exactly what they want or need.
We tend to move towards what we pay attention to. You don’t want to let your competitors determine your marketing strategy, and that’s exactly what’s going to happen if you spend too much time and energy keeping an eye on their activities.
Your sales and customer service team are the primary customer contact for every business. What does their attitude say about your company? If some of your team are not communicating the message you want, here are 10 questions to ask yourself to ensure they stay positive, focused on message and deliver an exceptional customer service experience.
We all struggle to change, to do new things, to grow, to implement new strategies, initiatives, and programs. Too often, we and our customers fall short. We don’t quite achieve the goal, we change midstream, we abandon what we were seeking to achieve, pursuing something completely different.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.