Posts Tagged ‘Email’
5 Ways to Thank Your Customers with Autoresponders
Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build a customer base, you’ll have to start focusing on the other side of your sales funnel: the post-purchase experience. Then…
Read MoreEmails That Nurture Leads
Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective, if you do them the right way, that is. Now you might think the only thing emails are useful for are for quick correspondences (an upgrade to snail mail if you…
Read MoreWhy Texting is Critical for Your Small Business Marketing
Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business. Why? Because nobody is paying attention to your other marketing efforts! Seriously. Consider this, according…
Read More25 Subject Lines to Cheer Up Inboxes This Holiday Season
With the holiday season almost upon us, it’s time for online marketers to get their email campaigns in order to take advantage of ready-to-buy shoppers. Last year, consumers spent $3.118 billion online on Cyber Monday alone—up 20.5 percent from the previous year, according to comScore Inc. In order to capture a significant slice of online…
Read More5 Easy Tips to Move Customers from an Email List to Text Message List
This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time and money identifying prospects and customers and adding…
Read More5 MailChimp Tools to End Your Marketing Worries
Why MailChimp? Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products. Among digital marketing options, email is the best marketing tool that can help you address a large audience with just one…
Read More5 Ways to Increase the Response Rate to Your Emails
Email marketing continues to be a highly effective method of increasing sales and enhancing customer retention and loyalty rates. Yet with the average business owner receiving 122 emails per day, your emails have to truly stand out from the crowd in order to grab their attention. If you’re disappointed by your current email response rates,…
Read MoreSmall Biz Interviews: The World According to theSkimm
Every day, nearly three million blog posts hit the internet, published by one of approximately 966 million websites in the world. Ever since the first website went live in 1991, data and content has become an increasingly pertinent (and overwhelming) presence in our daily lives. And those numbers don’t include the tweets, emails, videos, SnapChats, Instagrams,…
Read More7 Reasons No One Opened Your B2B Email & What to Do About It
Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication channel for a majority of clients. Despite this preference, it isn’t always easy to convince readers to open your email. If you catch them at…
Read MoreHow to Send Irresistible Emails That Always Get Opened
I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would never see half of my emails, let alone open them. Email marketing continues to be one of the most effective forms of the craft, but if you want people to see…
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