Subject Lines: Why They Matter More Than You Think

Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously, overlook the most important feat – subject lines. Basically, the general recommendation stands at 41 characters and a concise message,…

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6 Ways to Write the Perfect Email Subject Line

Subject lines are the single most important element determining the fate of an email. They need to be capable of letting the recipient know that your message is worth opening, let alone reading. Did you know that the average office worker receives 90 emails every day? They do, which means that an email from a…

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How to Create Perfect Email Campaigns for Any Customer

Email campaigns are the most popular way of advertising, and not without a good reason. For one thing, they’re more affordable than other solutions and for another – they allow the brand to reach customers across countries and continents with ease. That is to say, email marketing campaigns have the potential of dramatically increasing a…

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