Best Email Copywriting: Generating Successful Campaigns

Email marketing is still one of the most effective ways for businesses to communicate with their current and potential customers. Email marketing experts, Wired Plus, state: “The beauty of email is that you can deliver messaging to a user directly to their inbox. The downfall is that many businesses are doing this so you’re fighting…

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4 Stellar Tips for Boosting Email Engagement

Email services have evolved a good deal since being used only as a fast and convenient instant messaging tool. Today, they have grown to incorporate a number of features and unique elements of which email marketing is the most popular, by far.   Frankly speaking, there’s a good reason why it should be, at least when…

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A Short Guide To Successful Transactional Email Marketing

While transactional emails are vital to your overall marketing plan and efforts, marketers often overlook their importance, making them one of the most untapped marketing opportunities available today. Mastering transactional email marketing lets you take maximum advantage of their high deliverability and open rates. These emails are conduits for quality customer service, helping businesses show…

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Subject Lines: Why They Matter More Than You Think

Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously, overlook the most important feat – subject lines. Basically, the general recommendation stands at 41 characters and a concise message,…

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6 Ways to Write the Perfect Email Subject Line

Subject lines are the single most important element determining the fate of an email. They need to be capable of letting the recipient know that your message is worth opening, let alone reading. Did you know that the average office worker receives 90 emails every day? They do, which means that an email from a…

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How to Create Perfect Email Campaigns for Any Customer

Email campaigns are the most popular way of advertising, and not without a good reason. For one thing, they’re more affordable than other solutions and for another – they allow the brand to reach customers across countries and continents with ease. That is to say, email marketing campaigns have the potential of dramatically increasing a…

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