Posts Tagged ‘Email Marketing’
Email Marketing: Still the Most Cost-Effective and Efficient Consumer Message Delivery
Email marketing can be influenced by various factors, of which spam filters and sender reputation are the two main culprits. While specific statistics may vary, here are some notable insights, according to HubSpot: There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista) More than 306…
Read MoreThe Definitive Guide To Writing Effective Cold Emails
Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for generating new leads and expanding your customer base. Moreover, you can personalize cold emails, significantly increasing the chances of engagement…
Read MoreWhy You Should Not Ignore Email Marketing for a New Business
As a business owner, you want to make sure your business is marketed appropriately. Marketing any business means understanding your audience and using the marketing methods most applicable to them. For example, a company targeting teenagers and children is unlikely to get much joy from cold calling. However, just about any business today could benefit…
Read More5-Step Checklist to Making Your Next Promo Email a Roaring Success
Marketing emails remain firmly among the most cost-effective ways to raise brand awareness and sales. However, they’re one of those techniques that are simple to learn but difficult to master. Too many marketers think about checking the task off their list and considering the job done as soon as they hit ‘send’. However, time and…
Read More10 Reasons Why Emails Go to Spam Instead of Inbox
Do you ever wonder why your email messages go to spam instead of the inbox? Getting your email messages to the inbox is not always easy. There are many reasons for this, but it’s important that you know what they are so that you can avoid them in the future. Top 10 Biggest Reasons Why…
Read MoreAvoid These 6 Mistakes In Email Marketing
Email marketing is one of the most popular and effective tactics companies use to generate sales. However, one must be careful as one small thing can significantly affect the company, reducing the number of conversions. Before you send out an email marketing campaign, you should ensure that everything’s perfect right from the subject line up…
Read MoreBest Email Copywriting: Generating Successful Campaigns
Email marketing is still one of the most effective ways for businesses to communicate with their current and potential customers. Email marketing experts, Wired Plus, state: “The beauty of email is that you can deliver messaging to a user directly to their inbox. The downfall is that many businesses are doing this so you’re fighting…
Read More4 Stellar Tips for Boosting Email Engagement
Email services have evolved a good deal since being used only as a fast and convenient instant messaging tool. Today, they have grown to incorporate a number of features and unique elements of which email marketing is the most popular, by far. Frankly speaking, there’s a good reason why it should be, at least when…
Read MoreA Short Guide To Successful Transactional Email Marketing
While transactional emails are vital to your overall marketing plan and efforts, marketers often overlook their importance, making them one of the most untapped marketing opportunities available today. Mastering transactional email marketing lets you take maximum advantage of their high deliverability and open rates. These emails are conduits for quality customer service, helping businesses show…
Read MoreSubject Lines: Why They Matter More Than You Think
Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously, overlook the most important feat – subject lines. Basically, the general recommendation stands at 41 characters and a concise message,…
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