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Home / Archives for Elevator Pitch

Elevator Pitch

Elevator Speech Part 4: Delivery

Oct 25, 2016 By Tim Berry

So in my last three posts, I’ve written about a simple one-minute business description that every business owner should know, which I’m calling “the elevator speech” because that’s what they call it in a formal way for grad-level business plan competitions. I say every business owner should be able to do a simple elevator speech. […]

Filed Under: Funding a Startup Tagged With: Elevator Pitch, Presentations, Speaking

Elevator Speech Part 3: What You Offer

Oct 18, 2016 By Tim Berry

So you’re rounding the corner now on the elevator speech, which I say is something all business owners should be able to do. You’ve done the market story, which was part 1, and the why you, part 2. You’re about 30 seconds or so into your one minute talk. And I hope you agree that this […]

Filed Under: Working with Investors Tagged With: Elevator Pitch, Relevant Benefits

Elevator Speech Part 2: Why You?

Oct 11, 2016 By Tim Berry

In my post Elevator Speech Part 1: the Market Story I suggested that all business owners should be able to describe their businesses well in a single measured minute. The formal elevator speech is a reference to grad-level business plan contests, but I say it’s a good exercise for all business owners. What do you say when […]

Filed Under: Funding a Startup Tagged With: Business Plan, Elevator Pitch

Elevator Speech Part 1: The Market Story

Oct 4, 2016 By Tim Berry

Can you describe your business in 60 seconds? In grad-level venture contests, and in startup groups and the startup eco-system, they call it “the elevator speech.” It’s a formal event in many business plan competitions, but aside from that specialty use, do you agree with me that every business owner should be able to do it? […]

Filed Under: Funding a Startup Tagged With: Elevator Pitch, Startups

It’s Never Too Early to Start Selling to Customers

Aug 3, 2016 By Marty Zwilling

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback. They become walking public relations machines for […]

Filed Under: Sales Activities Tagged With: Elevator Pitch, Relationships, Sales

Value Proposition, Positioning Statement, Elevator Pitch: Know the Difference

Aug 19, 2015 By Susan Solovic

When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible—but good—goal to have because if you take it seriously, it forces you to understand what you are selling and who you are selling to. Further, whether you’re selling a new client on your […]

Filed Under: Marketing Your New Business Tagged With: Elevator Pitch, Positioning, Value Proposition

The “Inciting Incident” and Investors

Mar 20, 2014 By Dave Berkus

If you are a screenplay writer, you are familiar with the dogma of the inciting incident. In a movie, the inciting incident is the event at the beginning of the story which causes the hero’s life to be completely transformed and irrevocably changed, and which makes the whole story unfold.

Filed Under: Working with Investors Tagged With: Dave Berkus, Elevator Pitch, Investors and Lenders

8 Startup Gaps That Will Frustrate Funding Efforts

Dec 10, 2013 By Marty Zwilling

Too many people still believe the urban myth that you can sketch your idea on a napkin, and people will throw money at you. Fundraising is indeed brutally tough at all stages, and the seed funding is the hardest to find.

Filed Under: Working with Investors Tagged With: Elevator Pitch, Finding Capital, Investors and Lenders, Marty Zwilling, Mistakes, Setting Goals, Working with Investors

Elements of a Successful Value Proposition Strategy

Oct 17, 2013 By Angel Naya

In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.

Filed Under: Creating a Plan Tagged With: Angel Naya, Elevator Pitch, Marketing Strategy, Planning, Value Proposition, Writing

Your Elevator Pitch is Costing You Clients: Here’s How to Fix It

Aug 26, 2013 By Danny Iny

Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?

Filed Under: Relationships Tagged With: Branding, Communication, Customer Acquisition, Danny Iny, Differentiation, Elevator Pitch

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